SPECIAL. YEAH, GUYS, THEY KNEW THAT RIGHT FROM THE START. WE’RE ACROSS SCISSORTAIL PARK FROM THE PAYCOM CENTER. WE TALKED WITH MANAGERS HERE AT SOCIAL CAPITAL TODAY. THEY TELL US THEIR BUSINESS IS UP ABOUT 50% THIS POSTSEASON, MOSTLY THANKS TO THUNDER FANS. ANYTIME I NEED TO FLEX THEM FOR THE THUNDER, I’VE GOT OKC THUNDER COLORS RIGHT THERE. YOU COULD SAY RYAN’S TATTOO GAME IS PRETTY STRONG. AND AFTER A STRONG PERFORMANCE WEDNESDAY NIGHT, THE THUNDER ARE WESTERN CONFERENCE CHAMPIONS FOR BUSINESSES. THAT’S EVEN MORE REASON TO BE A FAN FROM 5:00 ALL THE WAY UP TO 11. AND A LITTLE BIT LATER, WE WERE JUST FULL ROOFTOP AND STANDING ROOM ONLY. THE STAFF AT SOCIAL CAPITAL KNEW THIS WAS GOING TO BE A SPECIAL POSTSEASON, AND THEY KNEW THEY HAD TO TAKE ADVANTAGE OF THAT BEING JUST ACROSS SCISSORTAIL PARK FROM THE ARENA. WE WENT FROM, YOU KNOW, 70 INCH TVS TO 100 INCH TVS. WE ADDED TVS DOWNSTAIRS, PROJECTORS, ADDING SEATS AND ALL THAT GOOD STUFF. AND THE NUMBERS DON’T LIE. MOORE CUSTOMERS HAVE COME TO HANG OUT AT THE TWO STORY BUSINESS. BETWEEN THE PROXIMITY TO THE PAYCOM CENTER AND PARTNERSHIPS WITH THE THUNDER, RYAN HAS SEEN A REVENUE BOOST. LIKE, EVERYBODY JUST KIND OF FELT LIKE THIS WAS THE YEAR. SO, YOU KNOW, I WOULD SAY IT’S EASILY IN AN EXTRA 5,060%. IT’S CHALLENGING TO BE A FAN AND A BUSINESS MANAGER WHEN MORE GAMES MEANS MORE WATCH PARTIES AND SALES. SEVEN SERIES WAS GREAT FOR DENVER BECAUSE WE GOT SEVEN GAMES OUT OF THAT SERIES. THAT’S EXTRA BUSINESS. BUT YOU KNOW, IT’S LIKE I WASN’T MAD ABOUT ENDING IT IN GAME FIVE LAST NIGHT. NOW, SOCIAL CAPITAL IS ONE OF THE OFFICIAL THUNDER WATCH ZONES FOR THE POSTSEASON. FINAL START JUNE 5TH. GUYS
OKC businesses see boost as Thunder win Western Conference
Oklahoma City businesses, including Social Capital, are experiencing increased customer traffic and revenue following the Thunder’s Western Conference championship win.
Updated: 10:20 PM CDT May 29, 2025
The Oklahoma City Thunder’s triumph as Western Conference champions is driving a surge in business for local establishments like Social Capital, which are seeing more customers and higher revenue.>> Download the KOCO 5 app | Subscribe to KOCO 5’s YouTube channelRyan Noe, general manager of Social Capital, expressed his support for the Thunder, saying, “Any time I need to flex for the Thunder, I’ve got OKC in Thunder colors right there.”After the Thunder’s strong performance on Wednesday night, businesses have even more reason to celebrate. “From 5 o’clock, all the way until 11 and later, we were just full, rooftop and standing room only,” Noe said.WATCH: Thunder heading to their second NBA Finals since franchise moved to OKCThe staff at Social Capital anticipated a special postseason and prepared accordingly, given their proximity to the Paycom Center. “We went from 70-inch TVs to 100-inch TVs. We added TVs downstairs and projectors. Adding seats and all that good stuff,” Noe said.The increased foot traffic and a partnership with the Thunder have led to a noticeable revenue boost. “Everybody just kind of felt like this was the year, so I would say, easily an extra 50 or 60 percent,” Noe said.Balancing fandom and business management can be challenging, especially with more games leading to more watch parties and sales. WATCH: OKC Thunder fans weigh ticket costs as NBA Finals approach”The best of seven series was great with Denver, because we got seven games out of that, that’s extra business. But you know, I wasn’t mad about ending it in game five last night,” Noe said.Get the latest news stories of interest by clicking here.Social Capital is one of the official Thunder watch zones for the postseason, with Game 1 of the NBA Finals set to begin on June 5.Top HeadlinesTIMELINE: Oklahoma could see more storms with hail later Thursday‘Make something of yourself’: Unique probation sentence handed down in fatal DUI case in NevadaTrump administration revokes parole of Mexican girl receiving lifesaving care in US, lawyer saysTracking Thunder ticket prices for the first two games of NBA FinalsOklahoma City Zoo euthanizes giraffe due to irreversible condition
OKLAHOMA CITY —
The Oklahoma City Thunder’s triumph as Western Conference champions is driving a surge in business for local establishments like Social Capital, which are seeing more customers and higher revenue.
>> Download the KOCO 5 app | Subscribe to KOCO 5’s YouTube channel
Ryan Noe, general manager of Social Capital, expressed his support for the Thunder, saying, “Any time I need to flex for the Thunder, I’ve got OKC in Thunder colors right there.”
After the Thunder’s strong performance on Wednesday night, businesses have even more reason to celebrate.
“From 5 o’clock, all the way until 11 and later, we were just full, rooftop and standing room only,” Noe said.
WATCH: Thunder heading to their second NBA Finals since franchise moved to OKC
The staff at Social Capital anticipated a special postseason and prepared accordingly, given their proximity to the Paycom Center.
“We went from 70-inch TVs to 100-inch TVs. We added TVs downstairs and projectors. Adding seats and all that good stuff,” Noe said.
The increased foot traffic and a partnership with the Thunder have led to a noticeable revenue boost.
“Everybody just kind of felt like this was the year, so I would say, easily an extra 50 or 60 percent,” Noe said.
Balancing fandom and business management can be challenging, especially with more games leading to more watch parties and sales.
WATCH: OKC Thunder fans weigh ticket costs as NBA Finals approach
“The best of seven series was great with Denver, because we got seven games out of that, that’s extra business. But you know, I wasn’t mad about ending it in game five last night,” Noe said.
Get the latest news stories of interest by clicking here.
Social Capital is one of the official Thunder watch zones for the postseason, with Game 1 of the NBA Finals set to begin on June 5.
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