SAN ANTONIO — Luke Kornet’s foray into journalism has turned out to be more powerful than anyone imagined. The NBA’s newest columnist used his blog on March 2 to call on the Atlanta Hawks to abandon their Magic City promotion scheduled for March 16 against the Orlando Magic.

The NBA agreed and announced on Monday that it was canceling the Hawks’ promotion with Magic City, a strip club in Atlanta widely regarded as a cultural institution for reasons ranging from exotic dancers, its renowned chicken wings and its central role in Atlanta’s music scene.

“While we appreciate the team’s perspective and their desire to move forward, we have heard significant concerns from a broad array of league stakeholders, including fans, partners and employees,” commissioner Adam Silver said in a statement. “I believe canceling this promotion is the right decision for the broader NBA community.”

At San Antonio Spurs shootaround on Tuesday, Kornet demurely addressed his protest becoming a success.

“I saw it, and frankly, that feels appropriate,” Kornet told reporters. “I see the news, and obviously, the league has to do what they have to do, talking to people and figuring stuff out and not just acting, like, quickly or anything like that. I think they made the right move in that, but I just kind of moved on pretty quickly.”

In a March 2 post on Medium, Kornet wrote a letter entitled “Concerning the Atlanta Hawks” that laid out his argument for why the league should not permit “Magic City Monday” to move forward. Kornet’s blog originally started as a review of churches he has come across in his travels but has evolved into more of a collection of random musings. His foray into columnizing has been full of comedy and silliness, but his letter to the Hawks took a more serious tone.

“The NBA should desire to protect and esteem women, many of whom work diligently every day to make this the best basketball league in the world,” Kornet wrote. “We should promote an atmosphere that is protective and respectful of the daughters, wives, sisters, mothers, and partners that we know and love. Allowing this night to go forward without protest would reflect poorly on us as an NBA community, specifically in being complicit in the potential objectification and mistreatment of women in our society. Regardless of how a woman finds her way into the adult entertainment industry, many in this space experience abuse, harassment, and violence to which they should never be subjected.”

Kornet received an endorsement on X from former Boston Celtics teammate Al Horford. The Golden State Warriors’ Draymond Green countered on his podcast, saying, “I object to what Luke Kornet said. I think to point out that they have esteem issues because that’s the line of work [the dancers] chose, I actually think is less protective of women because you’re condemning something that’s actually an art.”

Kornet acknowledged Tuesday that, while he received support from others in the league, he felt he had to be the one to speak up for what he believed in.

“I got a lot of people reaching out. There’s a lot of people across the league who felt similarly,” Kornet said. “I think that was part of it, and I just wanted to make sure that was addressed and sort of reached. For a lot of people, putting yourself in the public arena like that, you don’t even want to do it. But I felt like it needed to be done. A lot of people across the league felt that way.”

The Hawks are dropping the Magic City branding for Monday’s game but will still have legendary Atlanta rapper T.I. perform and will sell the chicken wings that have helped make Magic City famous. Before the cancellation, Magic City manager JuJu Barney told TMZ, “There will be no nudity whatsoever, at all. There will be no signs of nudity, there will be no nudity at all. It’s strictly just wings and music and people having a good time.”

In the end, Kornet’s side of the argument won out, but he acknowledged there is another side to the debate.

“A lot of people reaching out, saying, ‘Glad you said something,’ and stuff like that. Then there’s criticism from the other side of the argument,” Kornet said. “It was kind of an interesting experience in terms of that. Obviously, the league evaluated the situation and made the decision they did.”