One wonders what a post-NBA playing career world would look like for Kevin Durant.
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The global business empire that Houston Rockets superstar Kevin Durant oversees continues its upward trajectory, this time through a collaboration with a media and tech powerhouse. But one can wonder if there’s an overarching goal for the move beyond the financials.
On Monday, Boardroom—the media production company founded by Durant and his longtime manager and business partner, Rich Kleiman—announced a multifaceted agreement with Wondery, an Amazon Studios brand. In the new partnership, Wondery will distribute Boardroom’s various shows, series and films across Amazon services, including Prime Video, Amazon Music and Fire TV Channels. It will also continue to be available on Boardroom’s YouTube, website and social channels.
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According to a statement from Boardroom’s social media, the deal will unlock new advertising opportunities across video and social platforms and “supercharges Boardroom’s signature live events—from the Super Bowl to NBA All-Star and other major sports and entertainment moments.”
Boardroom’s portfolio includes the Cover Story and Boardroom Talks franchises with hosts including Durant, Kleiman, Taylor Rooks and Speedy Morman.
“We built Boardroom knowing that fans care just as much about the culture behind sports, music and entertainment as we do,” Durant said in a statement. “We’re excited to work with the best-in-class team at Amazon to bring that insider access to even more fans worldwide.”
Amazon Prime is expanding its brand partnership with the NBA through a new deal with Kevin Durant’s production company, Boardroom.
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The deal also covers Boardroom’s annual Twitch livestreams with Durant and will create new opportunities for brand and fan engagement at Boardroom’s live events. The partnership is set to enhance Boardroom’s signature live events, including those around the Super Bowl and NBA All-Star, by unlocking new advertising and sponsorship opportunities across video and social channels.
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“What Kevin and Rich have built with Boardroom goes beyond content and events – it’s one of the most compelling brands at the intersection of business, sports, and entertainment,” said Matt Sandler, Amazon’s General Manager of Creator Services. “With Amazon’s growing creator and sports offerings, we saw a natural fit.”
Amazon’s takeover of the sports space has also included its newfound presence as an NBA broadcaster. In 2025, Amazon and the NBA tipped off an 11-year streaming deal worth nearly $20 billion. Durant will be 38 by the start of the 2026-27 season and is in the sunset of a legendary career that will likely end with the Rockets.
While he’s never tipped his hand on interest in serving as a basketball voice, any network would love to have the surefire Hall of Famer as a face of their brand. Plus, Durant clearly has no issue letting folks know how he feels on social media.
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NBA on Prime Video analysts Blake Griffin and Taylor Rooks appear with Jennifer Hudson on “The Jennifer Hudson Show”.
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Looking more deeply, the Boardroom deal makes sense with Amazon, as Rooks is already employed by both brands. Plus, analysts Blake Griffin (teammate), Steve Nash (assistant coach) and Kyle Lowry (Team USA) already have previous working relationships with Durant in the NBA.
We will see if this deal ultimately leads to a unique role for Durant on the Amazon Prime broadcast. However, any chance he gives the world to see his thought process about the game is a win for everyone involved. Other major stars, such as Tom Brady (Fox Sports), Shaquille O’Neal (TNT) and Carmelo Anthony (NBC Sports), have transitioned to broadcasting after retirement, achieving varying levels of success.
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Hopefully, he’ll bring a burner account or two along with him.