Cox Media Group (CMG) has announced multi-year local broadcast rights agreements with the Orlando Magic and Charlotte Hornets, beginning with the 2026-27 NBA season.
CMG will air Orlando Magic games in Orlando and across Central Florida on WRDQ-TV 27 and WFTV Channel 9. In Jacksonville and across Northeast Florida, games will primarily air on the newly created Action Sports Jax TV on WJAX-TV 47.2, with additional games on WJAX-TV 47 and WFOX-TV 30. In Charlotte and across the Carolinas, CMG will air Charlotte Hornets regular-season games on WAXN-TV 64 and WSOC-TV — the first time in 27 years that Hornets games will be broadcast free over-the-air.
“Local sports belong to the fans and they belong on broadcast television to best serve those fans and local communities,” says Dan York, President and CEO, Cox Media Group. “For decades, CMG has worked to earn trust by delivering essential local journalism, reliable weather, traffic, entertainment, and community-focused programming. Expanding our sports programming is another way we deepen our local connections, allow fans to follow their teams, and create value for local businesses. We are pleased to announce multi-year deals with the Orlando Magic and Charlotte Hornets to bring their games to their local fans over broadcast television.”
Action Sports Jax TV will carry Orlando Magic games alongside programming from professional, college, high school, and community sports, including Jacksonville Jaguars pregame and postgame coverage. CMG says additional schedules and programming details will be shared ahead of the upcoming NBA season.