A view of Pepsi on display during the Champions Deserve Pepsi Campaign Launch at Madison Square Garden.
Photo by Jason Mendez/Getty Images for Pepsi
The New York Knicks are keeping the momentum going from their historic championship win by honoring the fans.
The Knicks has teamed up with Pepsi to launch Champions Deserve Pepsi, a new campaign of limited-edition 16 oz PEPSI® x Knicks Championship cans and limited-edition 20 oz PEPSI® and PEPSI® Zero Sugar x Knicks bottles, which will be available across the Tri-State area. Each product will have a QR code that they can scan for a chance to win Knicks tickets for the upcoming season at Madison Square Garden.
There will be a total of 94 winners, the choice being a nod to the 94–90 Game 5 victory that secured the team’s 2026 Championship title.
“The fans have inspired this campaign from the beginning,” said Gustavo Reyna, VP of Marketing, PEPSI®. “Every step of the way, we’ve seen how they were showing up for the Knicks and found new ways to show up for them. Champions Deserve Pepsi is the next expression of that, celebrating an incredible championship and the New Yorkers who were there for it.”
The campaign will later include a lineup of digital billboards featuring real fan imagery from the playoffs, which will appear closer to the season’s start.
John Starks poses with fans in the Knicks locker room during the Champions Deserve Pepsi Campaign Launch at Madison Square Garden.Photo by Jason Mendez/Getty Images for Pepsi
Former Knicks shooting guard John Starks surprised select fans with an early look at the cans and billboards.
“Once a Knick, always a Knick, but the real honor is being part of this fan base for life,” said Starks. “New York fans bring an energy you can’t find anywhere else, and they deserve to be at The Garden celebrating this team. I love that Pepsi is putting fans first and giving even more of them a chance to experience it for themselves.”
The sweepstakes ends on Dec. 31, 2026. You must be 18 years or older to participate and are residents of New York, Connecticut or New Jersey that reside within a 150-mile radius of Madison Square Garden. For more information, visit www.pepsipromos.com/Knicks.