“There’s a commitment to doing the homework and the research and to doing it really, really effectively and not doing things in the moment, so I think a lot of this will be an evolving process,” [MSE Chief Commerical Officer Jim] Van Stone said.
“(The) 2027-28 (season) is a big year for us because the building project will be completed. That’s a major element for us. Certainly, we will be in the mix of looking at uniform designs. … There’s an openness to that. Some of the long-term logos or other changes, probably a little bit of a longer runway. But I do think the feedback that we’re getting from fans puts us in a really good situation to evaluate all of that.”