SAN ANTONIO (Nov. 5, 2026) – The San Antonio Spurs today announced a new partnership with Shiner Texas Bourbon, marking the expansion of Shiner Texas Spirits’ existing Spurs partnership, announced in 2025. Shiner Texas Bourbon products will now be featured in specialty craft cocktails sold at the Shiner branded bar in the Frost Club, among additional assets.

Fans are now able to enjoy signature cocktails at the Shiner Bar that incorporate Shiner Texas Bourbon, like the Hardwood Smash, Cherry Lime Shine, Texas Margarita, Riverwalk Mule and Choosin’ Texas. Cocktails made with Shiner Texas Bourbon will also be featured in the monthly specialty cocktail rotation that is available arena-wide at all Spurs games and other arena events.

“As we launch our first release of Shiner Texas Bourbon, we’re proud to deepen our partnership with the Spurs and share a spirit that is authentically Texan,” said Nick Weiland, vice president of marketing for Shiner. “Shiner Texas Bourbon is made grain-to-glass in Texas and brings a rich aroma and depth of flavor while staying smooth and balanced. Fans will love it!”

This expanded partnership grows the connection between two authentically Texan brands with deep histories in the region. Shiner Texas Bourbon emphasizes traditional distilling processes, taking extra care in their production and sourcing quality ingredients from Texas. This commitment to excellence and craftsmanship mirrors the Spurs core values of integrity, caring and success in their work.

“Shiner shares the pride and care we put into everything we do,” said Frank Miceli, chief commercial officer of Spurs Sports & Entertainment. “We’re thrilled to grow our partnership as they introduce Shiner Texas Bourbon, bringing their craftsmanship to new signature cocktails and giving fans another taste of Texas at Frost Bank Center.”

About Shiner and the K. Spoetzl Brewery & Distillery

The K. Spoetzl Brewery was founded in Shiner, Texas (population 2,127), in 1909, by Czech and German immigrants brewing beer with old-world traditions and recipes for South Central Texas. Since then, the brewery has grown to be one of the largest independent craft brewers in the country with beers available in all 50 states, Puerto Rico, Mexico, and U.S. military bases around the world. In 2023, the Spoetzl Brewery expanded to include the K. Spoetzl Distillery. Its line of Shiner Texas Spirits includes Texas Vodka, Texas Gin, Shiner ‘Shine, and now Shiner Texas Bourbon. To this day, every drop of Shiner is crafted right in Shiner, TX, where it all started 117 years ago.

About Spurs Sports & Entertainment

Spurs Sports & Entertainment (SS&E) is a value-based and community-centric sports and entertainment company that provides premier live and global digital experiences for fans across a portfolio of three teams and several first-class venues in South Texas – all supported by a staff of more than 1,000 full and part-time employees. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G League) and San Antonio FC (USL), and serves as the controlling member of LOVB Austin, as well as manages the day-to-day operations of the Frost Bank Center, The Rock at La Cantera, Toyota Field and Ricos STAR Soccer Complex. The SS&E investor group is led by Managing Partner Peter J. Holt.