Since his trade to Houston and the No. 7 jersey choice became official, Kevin Durant is the NBA’s top seller among 2025-26 jerseys, per Fanatics.
Reached out and received a list of the top-selling NBA jerseys since July 7 on the @Fanatics network of sites:
1. Kevin Durant
2. Steph Curry
3. Cooper Flagg
4. Shai Gilgeous-Alexander
5. Luka Dončić
The KD-to-Houston hype is very, very real. pic.twitter.com/3aTIbLwIxN
— Michael Shapiro (@mshap2) July 15, 2025
It isn’t just people in Houston that are excited about perennial All-Star forward Kevin Durant joining the Rockets for the 2025-26 season.
Per Michael Shapiro of Chron.com, Durant’s No. 7 jersey is the highest-selling among all NBA players since his trade to the Rockets became official earlier this month.
Chron obtained from Fanatics a ranking of the top-five highest-selling NBA jerseys on the Fanatics network, dating back to July 7 — one day after Durant was officially traded to Houston. Where does Houston’s new star land in this ranking? Right at the top, surpassing two recent champions, one highly hyped rookie, and one international icon.
Kevin Durant, Houston RocketsStephen Curry, Golden State WarriorsCooper Flagg, Dallas MavericksShai Gilgeous-Alexander, Oklahoma City ThunderLuka Dončić, Los Angeles Lakers
For longtime Durant fans, it’s also an opportunity for a number refresh. The No. 7 jersey that the future Hall of Famer will wear in Houston is one that he’s only worn once in the NBA before (with the Brooklyn Nets).
At all of his other NBA stops — including the Oklahoma City Thunder, Golden State Warriors, and most recently the Phoenix Suns — Durant has worn the No. 35 jersey.