Kevin Durant’s offseason trip to Italy wasn’t just about relaxation — it was tied to one of basketball’s biggest developing stories. The two-time NBA champion has expanded his partnership with Qatar Sports Investments (QSI), taking a direct minority stake in Paris Saint-Germain (PSG), according to The Athletic.
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Through his media and investment firm, Boardroom, Durant will also serve as a strategic advisor for PSG’s multi-sport ambitions, including a potential move into basketball. With NBA Commissioner Adam Silver openly exploring an “NBA Europe” project, Durant’s involvement places him at the heart of discussions about launching a Paris franchise that could compete with, or alongside, the EuroLeague.
PSG already operates in soccer, handball, and judo, but its basketball vision could be the next frontier. Durant’s influence, from branding to arena planning, makes him a key figure in shaping basketball’s European future.
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