MACAU — The Phoenix Suns beat the Brooklyn Nets 132-127 in overtime in a sold-out pre-season game in Macau on Friday as fans cheered the NBA’s return to China after a six-year absence sparked by a pro-democracy tweet.
The first of two matches in Macau capped the NBA’s bid to mend fences with China, a lucrative market where an estimated 125 million people play basketball.
“The atmosphere is amazing. I’ve been a Suns fan for a long time,” said David Jin, 26, who took a day trip from the nearby Chinese tech hub of Shenzhen.
“The NBA should come to mainland China more often. If it’s on my doorstep I’ll show up to give my support,” Jin said, adding that he spent about 5,000 yuan ($700) for tickets and travel.
Kylian Mbappe AFP PHOTO n The Phoenix Suns’ Devin Booker heads to the basket during the NBA pre-season game between the Phoenix Suns and the Brooklyn Nets, at the Venetian Arena in Macau on Oct. 10, 2025. AFP PHOTO
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Fans in the packed Venetian Arena gave four-time NBA All-Star Devin Booker a roaring reception, while China’s 22-year-old Nets forward Zeng Fanbo made his NBA debut.
NBA commissioner Adam Silver told AFP on Thursday that “there’s tremendous interest in the NBA throughout China”.
Building on the charm offensive, Nets head coach Jordi Fernandez said the China trip was in part an opportunity to visit and learn about a new culture.
“We are told that we get support from China, a lot of fans watching our games. But the reality is you don’t know until you come here, and it’s been an amazing experience,” he said.
Also speaking before the game, Suns head coach Jordan Ott said many of his players were traveling to China for the first time.
“Just that excitement when they walk out tonight — we know it’s a packed house — would be really cool experience for all of us to remember,” Ott said.
The Chinese Basketball Association announced a strategic partnership with the NBA on Friday which includes providing opportunities for Chinese teams to take part in the NBA Summer League and WNBA preseason games in the United States, according to state media.
The NBA’s popularity in China took off during the 2000s with the Yao Ming craze, with 28 pre-season games played in the country between 2004 and 2019.
The relationship soured in 2019 after NBA executives stood behind a team official who tweeted his support for pro-democracy protests in Hong Kong.
Qin Junhong, a 19-year-old studying in Macau, said he remembered little about the row and was just “excited” to attend the game with his friends.
“There were so many people rushing for tickets,” Qin told AFP.