Home » TOURISM NEWS » Corporate Traveler Partners with Houston Rockets: New Campaign, Sponsorship Extension

Published on
October 27, 2025

By: Tuhin Sarkar

Corporate Traveler has announced a significant extension of its partnership with the Houston Rockets, renewing their agreement through the 2027-2028 season. The business travel management provider will continue to serve as the official travel partner for the team, supporting all their travel needs for the upcoming NBA seasons. This partnership is now deeper than ever, with Corporate Traveler extending their support not just to the Rockets, but also highlighting the often-overlooked role of executive assistants in the business travel industry. To mark this milestone, Corporate Traveler is launching the ‘Executive Assistant All-Star’ recognition campaign. The new campaign seeks to celebrate the hardworking individuals who manage the complex business travel needs of executives and teams across industries.

As part of the ongoing commitment to this partnership, Corporate Traveler will spotlight one exceptional executive assistant each month during the Houston Rockets’ regular season. The nominated assistants will be recognized for their tireless work in booking trips, handling logistics, and ensuring smooth travel for busy executives. The chosen honorees will receive game tickets, personalized jerseys, and have their stories featured on Rockets’ social channels and the in-arena videoboard. The goal is to highlight the invaluable contribution of these professionals who often work behind the scenes, ensuring every business trip runs smoothly. This recognition program adds a fresh layer to the Corporate Traveler and Houston Rockets partnership.

Corporate Traveler’s strategic involvement with the Rockets goes beyond just travel management. With years of experience in handling the complexities of sports industry travel, the company provides a customised travel program that is flexible enough to adapt to the fast-paced and dynamic nature of an NBA season. The partnership also strengthens Corporate Traveler’s position as a leading provider of business travel services in the sports industry. The travel program is designed with both national reach and local insights to streamline operations for the Houston Rockets, reflecting the company’s dedication to service excellence and its deep understanding of the travel needs in the sports world.

This long-term partnership with the Houston Rockets, entering its ninth year, is an essential part of Corporate Traveler’s overall strategy to continue supporting small and medium-sized businesses in the Houston area. The travel management company aims to provide tailored, efficient, and seamless travel experiences, especially for organisations in fast-paced environments. This partnership also aligns with Corporate Traveler’s broader efforts to expand its presence within the sports sector, where it already works with other major teams across professional sports leagues. Through this extended partnership, Corporate Traveler will continue to deliver the highest level of travel management expertise to support the Rockets’ operations.

Corporate Traveler’s expertise in handling sports travel logistics is not limited to the Houston Rockets. The company also serves as a trusted partner for other sports teams, such as the New York Mets and Jacksonville Jaguars. With a growing presence in the sports industry, Corporate Traveler’s role as a travel provider extends beyond managing corporate travel for executives to supporting entire teams with the complex and often unpredictable travel demands that come with being part of a major sports organisation. By continuing to innovate and deliver results for organisations like the Houston Rockets, Corporate Traveler has solidified itself as a leader in travel management services.

This partnership highlights the importance of reliable, efficient business travel solutions in an industry where time is crucial and success depends on seamless operations. Corporate Traveler’s involvement with the Houston Rockets underscores their expertise in navigating complex travel needs, offering tailored solutions that help improve the day-to-day running of businesses and organisations. The ‘Executive Assistant All-Star’ campaign further reinforces this by giving recognition to the professionals who often handle the difficult and meticulous task of organising business travel. Through this initiative, Corporate Traveler acknowledges the essential work these assistants perform to ensure smooth and efficient operations for executives.

For Houston Rockets fans, this partnership extension will bring more exciting interactions between Corporate Traveler and the team. The recognition program, in particular, will offer a chance for the community to connect with the team and spotlight the important role of executive assistants in the broader business landscape. Fans will see their favourite executive assistants celebrated during games, and the exposure will inspire other organisations to recognise their employees’ contributions to business travel and operational success. This partnership shows that Corporate Traveler is not just about providing travel services but also fostering a sense of community by celebrating the professionals who often go unnoticed.

This move also showcases how Corporate Traveler is expanding its reach by integrating their business into local communities, such as Houston, and supporting businesses on a broader scale. By sponsoring such initiatives, Corporate Traveler builds lasting relationships with businesses, employees, and fans. This will only serve to strengthen the bond between the company and its clientele, while offering unmatched value to both small businesses and large corporate organisations across Houston. The Houston Rockets continue to enjoy their partnership with Corporate Traveler, as both entities work towards common goals of efficiency, recognition, and success in the business world.

In conclusion, Corporate Traveler’s renewed partnership with the Houston Rockets marks a new chapter in their long-standing relationship, highlighting the importance of effective business travel management in today’s fast-paced corporate environment. Through the launch of the ‘Executive Assistant All-Star’ campaign, Corporate Traveler is giving recognition to the vital professionals who often manage the complex travel needs of their organisations. This extension of the partnership signals a bright future for both Corporate Traveler and the Rockets as they continue to support each other’s operations, creating an integrated system of excellence. The collaboration will provide more streamlined travel experiences for the Rockets while celebrating executive assistants who go above and beyond. Through their commitment to quality service and community involvement, Corporate Traveler is setting a new standard for business travel in the sports industry.