The new elements include a partnership with Candy Crush Saga and fan reward programs
The Los Angeles Clippers officially moved away from its Southern California NBA counterpart when it made Intuit Dome its home base for the start of the 2024-2025 season.
After sharing the formerly Staples Center – and now Crypto.com Arena – with the Los Angeles Lakers for 25 years, Clippers owner Steve Ballmer invested over $2 billion in establishing the Clippers’ own home court identity.
And after the Clippers’ inaugural year in their new arena, the Inuit Dome is making massive changes in its second year as the Clippers’ home base.
Central to the Intuit Dome’s season two preview is the Wave Makers Program and the Candy Crush Saga.
The Wave Makers Program is part of enriching the fan experience at the Inuit Dome – a project the Clipper spearheaded with the creation of “The Wall”, a dedicated fan section with 51 rows of over 4,500 Clipper fans placed behind the basket and near the opposing team’s bench.
More specifically, the Wave Makers Program gives fans gameday missions, and if they accomplish them, they are given rewards.
For example, fans who arrive early to games earn the “Early Bird Badge,” and if fans are loud enough to induce an opposing team’s free throw miss, then they earn a certain number of points.
All of the tasks part of the program are designed to encourage fan attendance, fan engagement and create a more involved and exciting fan experience at the Intuit Dome. The completion of tasks earns fans rewards such as signed memorabilia, food and beverage credits, and retail credit.
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The ultimate purpose of the program is to create a better home court advantage for the Clippers and to be part of the “Sixth Man,” the Clippers’ designation for their home court advantage.
Additionally, outside of the Wave Makers Program is Intuit Dome’s official gaming partnership with the game Candy Crush Saga.
The Clippers will perform halftime competitions where fans can use an in-seat controller to compete against other fans during the halftime intermission.
Winners will earn rewards, and all of the results will be displayed on the Halo Board – Intuit Dome’s biggest technological innovation.
Intuit Dome’s Halo Board is the largest double-sided video halo ever built and it spans almost an acre long. The screen provides fans with unique experiences, elements, and information otherwise not displayed on the team’s video boards.
The Halo Board has features like the “Coach’s Corner,” where fans can see analytics from a visual shot chart, and fans can also see how many miles referees are running, and even how fast players make it up and down the hardwood.
It also has T-shirt cannons and can track how loud fans are screaming by focusing on the decibel level from a specific seat. Ballmer’s biggest feature at the Intuit Dome is designed to not only entertain fans but also inform them.
A big part of that is the “Player 360” feature, which displays statistics, bios, and even the foundations or charities each player supports.
While the Halo Board is not new to Intuit Dome, the Clipper will continue to utilize the feature to build the most desirable fan experience for the Los Angeles faithful.
The other big improvement to season two of the Intuit Dome is “The Swell,” a part of “The Wall” that features 300 fans who are standing and supporting the Clippers for the entirety of the game.
And the most interesting addition to the wall is the “Ultimate Wall Pass,” which allows fans to go to every Clippers home game for just $12 a ticket.