Steph Curry’s recent split from Under Armour after more than a decade may have been influenced by the company’s failed push to sign Caitlin Clark, according to Bloomberg’s Kim Bhasin and Randall Williams (h/t Sports Business Journal).
Curry and Under Armour ended their 13-year partnership earlier this month, with Curry Brand set to continue independently. While the breakup was widely viewed as business-oriented, Bloomberg reported that Curry grew frustrated with what he and his advisers saw as underinvestment in his line.
One “sore point,” as Bloomberg noted, was Under Armour’s pursuit of the Indiana Fever star. Curry and the company both wanted to bring Clark into the Curry Brand, but Under Armour’s offer reportedly fell well short of Nike’s winning bid.
Clark ultimately signed a historic eight-year, $28 million signature sneaker deal with Nike, far outpacing Under Armour’s four-year, $16 million offer and Adidas’ four-year, $6 million bid. The significant gap between Under Armour’s pitch and Nike’s reportedly frustrated Curry, who has long emphasized investing in women’s basketball through Curry Brand initiatives and his equal-gender Curry Camp structure.
While the partnership between Curry and Under Armour is ending, the company still plans to release one final Curry sneaker, the Curry 13, in February 2026 before the two sides officially part ways.
Now one of the biggest sneaker free agents in years, Curry is expected to draw interest from major brands including Nike, Adidas and Puma. For now, he’s free to experiment, and he’s already been seen wearing various models — including Kobe Bryant’s Mambacita 6s — during pregame warmups.
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