Giannis Antetokounmpo has never treated social media as a permanent scrapbook. Long before fans began reading tea leaves into his online presence, the Milwaukee Bucks star showed he was willing to step away entirely when the moment called for it.
In January 2020, following the death of Kobe Bryant, Antetokounmpo deleted both his Instagram and Twitter (now X) accounts. The move wasn’t tied to basketball or contract speculation, and his profiles remained offline for several days before eventually returning.
Recently, however, NBA fans noticed that Antetokounmpo quietly removed most Milwaukee Bucks-related content from his social media platforms. As of Tuesday, December 2, his Instagram feed includes just a handful of photos showing him in a Bucks uniform, all tied to championships: the franchise’s 2021 NBA title and the 2024 NBA Cup win.
On X, all posts following the 2021 championship run were wiped entirely. The changes were subtle but noticeable, especially given the timing.
On the court, the Bucks have struggled out of the gate. Milwaukee sits at 9–13, marking the worst start of Antetokounmpo’s career. That reality, combined with the social media cleanup, has naturally fueled discussion across the league.
Fans and rival executives alike are watching closely, particularly with another pivotal offseason looming. What hasn’t changed is Antetokounmpo’s public stance on competition. Speaking on media day in September, he reiterated a message he’s repeated for years.
“I want to be on a team that allows me… to win a championship and wants to compete at a high level,” he said. “It’s never gonna change. I want to be among the best, I want to compete with the best, and I want to win another championship and that’s it.”
According to the Milwaukee Journal Sentinel, however, multiple people familiar with Antetokounmpo’s personal accounts confirmed the recent changes were made in late November, not abruptly a few days ago in December as initially assumed.
For now, Antetokounmpo remains a Buck—and a perennial contender.