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Paige Bueckers entered a new phase of her career by teaming up with Chris Paul for a project that shifts how athletes think about ownership. The Dallas Wings guard worked with Paul to launch Ragerz, a new spicy snack flavor under his Good Eat’n brand, PEOPLE reports. The idea took shape when Good Eat’n CEO April Siler asked Paul to find someone who could bring genuine energy and leadership to a product release. Paul immediately thought of Bueckers, and that choice grew into a partnership that created a first in the basketball world.
Paul explained to PEOPLE how naturally Bueckers fit the vision he wanted. “We talked about finding someone authentic, a leader, someone with a lot of energy,” he said. He believed Bueckers could elevate the brand and also help reach a younger audience. She welcomed the opportunity as soon as she heard it. “My agent came to me with the idea, and first I’m like, it’s Chris Paul,” she said. The equity piece carried even more weight for her. No WNBA player had ever taken ownership in a brand run by an NBA player, so she viewed it as a step that could influence the next generation.
How Bueckers Helped Shape Ragerz
Bueckers helped develop Ragerz from the earliest stages. She wanted a flavor that matched her personality and did not hesitate to ask for heat. “If we’re gonna do this, I want to do something spicy,” she told PEOPLE. Chili lime quickly became her top choice, and she liked the rolled tortilla chip version because it brought a strong crunch with every bite. She described the final blend as her favorite combination of spice, citrus, and texture.
Paul believed the partnership needed a product that brings people together. “Food is an unbelievable connector,” he said. He pointed to moments like game nights or relaxed family time as examples of how snacks can create shared experiences. He wanted Ragerz to feel fun for adults and kids.
Both players wanted the project to carry impact beyond the taste. One percent of all Ragerz sales will support charitable efforts. Good Eat’n will also work with the Paige Bueckers Foundation to address food insecurity. Bueckers said she grew up with steady access to meals, but she understands many families struggle. She wanted Good Eat’n to reach communities that face those challenges.
Paul shared similar values. He has supported children’s programs throughout his career and said Ragerz fits that mission.
A Partnership Built on Vision and Opportunity
Bueckers said working with Paul helped her see new lanes for athletes. She noted his longevity in the NBA and his ability to build businesses while staying focused on basketball. She said the experience showed her how players can expand their creativity in ways that support communities and shape future opportunities.
Paul said he still enjoys testing flavors with his kids. They give immediate feedback, which helps him refine each idea. He said he likes cookies and cream and cinnamon puff, but he now speaks highly of Ragerz and the chili lime kick.
The partnership signals a shift in how WNBA stars can build equity and long-term value. For Bueckers, it marks the start of a broader vision that reaches far beyond the court.
Burtland Dixon Burtland Dixon is a sports journalist covering the NBA and athlete culture for Heavy.com. A former Division II athlete turned journalist, he offers a unique blend of locker room perspective and storytelling expertise. He has more than eight years of experience in digital media and previously served as an Associate Editor at ClutchPoints, with additional bylines at Idolator, Trend Chaser, and Buzznet. Burtland is based between California and New York. Instagram: @showmi_more More about Burtland Dixon
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