Houston Rockets forward Kevin Durant is campaigning to get a Super Bowl LXI ad with Cerave.
Boardroom, the company co-founded by Durant and business partner Rich Kleiman, provided more context behind the ad.
“KD just turned a long-running internet joke into a brand move.
“The two-time Champ is the face of CeraVe’s new ‘Moisturize Like a Derm’ campaign, a social-first push centered on total-body skincare and the brand’s Moisturizing Cream.
“The rollout built off last week’s viral “mean tweets”–style teaser, where Durant read jokes about his dry ankles before flipping the narrative with dermatologist-backed facts. Paparazzi-style gym photos, influencer reactions, and expert explainers followed, transforming meme culture into a lesson on hydration and skin-barrier care.”
Durant is having another great year, averaging 25.9 points on 51.0 percent shooting, 5.3 rebounds and 4.4 assists. He’s in his first season with the Rockets and is playing in his 18th NBA campaign overall. KD also made his 16th All-Star Game after making it as a reserve this season.