Ross technology and creative services have turbo-charged how Rockets fans enjoy the game
The Rockets’ new Ross-powered ecosystem has transformed Toyota Center into one of the NBA’s showcase venues. This vital technology upgrade has now elevated sponsor value and reshaped how fans and other teams experience Rockets basketball.
Key outcomes:
Immersive visuals: XPression and Tessera deliver seamless, data-rich graphics across massive LED canvases, keeping fans connected to every play.
Next-level fan experience: With PIERO Live, the Rockets visualize shot charts, line ups and heat maps to elevate the NBA storytelling.
High-capacity production: Acuity provides the speed and reliability required to meet the pace and precision of NBA live production, ensuring flawless execution under pressure.
Signal routing redefined: Ultrix powers a flexible, space-saving infrastructure that unifies routing, multiviewing, and processing, giving the Rockets a more efficient, reliable, and scalable platform for every production.
Simplified, centralized operations: DashBoard gives operators one interface for total control, simplifying complex workflows so the team can focus on the show.
Greater sponsor impact: Rocket Surgery’s bespoke creative packages enliven the Rockets brand while maximizing the value of every sponsor activation.
By pairing Ross technology with world-class creative, the Rockets continue to set the standard for NBA game presentation — proving that Toyota Center isn’t just a venue, it’s an arena for unforgettable experiences.