March 12, 2026
Roku March 12 announced the debut of “NCAA March Madness Zone,” the new branded destination (through Paramount+) for fans following the marquee national championship basketball tournament ahead of “Selection Sunday” on March 15.
Created in close partnership with TNT Sports and CBS Sports, the zone aims to offer viewers a streamlined way to follow every live game, highlight, and more. Available throughout the four weeks of the tournament, the zone also allows fans to set game reminders for their must-see match-ups and check final scores with the new score‑strip row.
“March Madness is a time when sports fans everywhere stop what they’re doing and lock in for a tournament full of buzzer‑beaters, Cinderella runs, and bracket‑busting upsets,” said Joe Franzetta, head of sports, Roku Media. “The NCAA March Madness Zone makes it simple for fans to find every game, relive the highlights, and stay focused on their team’s evolving stories. We’re excited to partner with TNT Sports and CBS Sports to deliver a seamless viewing experience for millions of fans tuning in.”
The NCAA March Madness Zone offers comprehensive coverage of both the men’s and women’s tournaments, surfacing viewing options for each match-up, based on your existing subscriptions.
Men’s games are available to stream on the NCAA March Madness Live app and through Premium Subscriptions on Roku, including HBO Max and Paramount+. Fans can also access games on broadcast via TBS, CBS, TNT, truTV and other providers. Beyond live games, fans can relive iconic moments with highlights available within the zone or game replays via The Roku Channel.
Those who are not yet subscribed can sign up directly within the zone, with easy subscription management available directly on their Roku devices. From March 19 to March 31, streamers can sign up to get their first two months of Paramount+ on The Roku Channel for just $2.99/month, or through the Paramount+ app.
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