Ludacris and Tony Ressler Say Atlanta’s Brand Deserves More Hype
Every city has a brand, and Atlanta’s is one marked by collaboration and community. At ADWEEK’s Brandweek conference…
Atlanta Hawks CEO Steve Koonin Connected the Team With the City
Steve Koonin’s Atlanta roots run deep. Having been born and raised in the city, the chief executive officer…
College-reform bill could generate extra billions by allowing conferences to pool their TV rights
Sen. Maria Cantwell, D-Wash., is proposing a bill that would rewrite a 1961 law prohibiting college sports conferences…
College basketball fans are not thrilled about details of a new proposed video game
College basketball fans hoping for a new college hoops video game received good news on Thursday as 2K…
Jordan Brand’s Basketball Musical Is an Ode to Effortless Greatness
Move over, Wicked and Hamilton. There’s a new, unexpected, musical in town: “Too Easy,” from Jordan Brand. The…
The Next Chapter for Streetball? How Creators Are Taking Over Basketball
Opinions expressed by Entrepreneur contributors are their own. Every basketball player dreams of making it to the NBA…
Orlando Magic introduce whole new look, new jerseys, logo
The Orlando Magic on Tuesday introduced a whole new look calling it a new generation of Magic basketball.That…