Broadcast TV windows lift NBA on MLK Day
Moving from cable to broadcast, the NBA’s Martin Luther King Day games saw an expected lift over last…
NBA sustains Opening Week pace through second week of season
The NBA maintained its strong Opening Week pace in week two of the season. NBA games were averaging…
NBA starts rights deal with most-watched Opening Week since ’17
The new NBA media rights deal paid early dividends in the Opening Week of the season. The NBA’s…
NBA Playoffs second-most watched in 11 years entering final four
NBA playoff viewership is trailing only the elevated levels of two years ago as the highest in more…
Big gains for Celtics-Knicks as NBA Playoffs continues upward trend
NBA playoff viewership continues to trend above last year, with the Celtics-Knicks series producing a pair of big…
Lakers-T’Wolves Game 4 among top first round games since 2002
A thriller between the Lakers and Timberwolves scored one of the largest opening round NBA playoff audiences since…