NBA caps strong first round with milestone audience for Derby-fueled Sixers-Celtics
If a bit off-pace out of the gate, the first round of the NBA Playoffs quickly pulled ahead…
NBA playoff viewership rising at accelerating rate through Sunday
The new NBA media rights deal has already been a boon for the league’s playoff viewership. Through Sunday,…
Wemby fuels NBC, routs sink ABC, Prime a mixed bag as NBA playoffs begin
If off from last year’s high, the NBA Playoffs got off to one of its better starts of…
NBA capitalizes on Madness matinees with strong Sunday night audience
On a day of March Madness matinees, the NBA’s new media rights deal allowed it to capitalize on…