Broadcast TV windows lift NBA on MLK Day
Moving from cable to broadcast, the NBA’s Martin Luther King Day games saw an expected lift over last…
Spurs-Thunder tops NBA Christmas slate, ahead of traditional draws
The NBA may have unwrapped a changing of the guard on Christmas Day. The five-game NBA Christmas Day…
NBA Cup quarters lower in year one on Prime Video
Now exclusive to streaming for the first time, the start of the NBA Cup knockout round was no…
NBA sustains Opening Week pace through second week of season
The NBA maintained its strong Opening Week pace in week two of the season. NBA games were averaging…
NBA starts rights deal with most-watched Opening Week since ’17
The new NBA media rights deal paid early dividends in the Opening Week of the season. The NBA’s…
Pacers-Knicks finishes strong, if down from previous Game 6
The Pacers-Knicks Eastern Conference Finals ended with a series — and season — high, if short of the…
ECF pacing at seven-year high as Knicks extend series
The NBA Eastern Conference Finals hit another seven-year high as the Knicks ensured at least a sixth game.…
Multi-year highs continue for Pacers-Knicks
With potentially just one game left in the series, Pacers-Knicks continues to deliver some of the largest Eastern…
Pacers-Knicks audience grows in Game 2
After an all-time classic Game 1, viewers were evidently interested in more of the same from the Pacers-Knicks…
NBA Playoffs second-most watched in 11 years entering final four
NBA playoff viewership is trailing only the elevated levels of two years ago as the highest in more…
Big gains for Celtics-Knicks as NBA Playoffs continues upward trend
NBA playoff viewership continues to trend above last year, with the Celtics-Knicks series producing a pair of big…
Warriors-Rockets finale is top first round game on cable since ’09
The final first round NBA playoff game on TNT was the network’s most-watched in 16 years. Sunday’s Warriors-Rockets…