Wemby fuels NBC, routs sink ABC, Prime a mixed bag as NBA playoffs begin
If off from last year’s high, the NBA Playoffs got off to one of its better starts of…
NBA capitalizes on Madness matinees with strong Sunday night audience
On a day of March Madness matinees, the NBA’s new media rights deal allowed it to capitalize on…
Sans-Curry, are Warriors suddenly a ratings drag?
Long one of the league’s biggest television draws, the Warriors are not exactly moving the needle in Stephen…
Lakers-Warriors rivalry fading as a TV draw amid injuries
Not too long ago the marquee attraction in the NBA, Lakers-Warriors was the least-watched of the four NBA…
NBC’s “Sunday Night Basketball” stronger in Olympic-adjacent return
Airing adjacent to the Winter Olympics, viewership for the second edition of NBC’s “Sunday Night Basketball” improved on…
Broadcast TV windows lift NBA on MLK Day
Moving from cable to broadcast, the NBA’s Martin Luther King Day games saw an expected lift over last…
Spurs-Thunder tops NBA Christmas slate, ahead of traditional draws
The NBA may have unwrapped a changing of the guard on Christmas Day. The five-game NBA Christmas Day…
Pacers-Knicks finishes strong, if down from previous Game 6
The Pacers-Knicks Eastern Conference Finals ended with a series — and season — high, if short of the…
ECF pacing at seven-year high as Knicks extend series
The NBA Eastern Conference Finals hit another seven-year high as the Knicks ensured at least a sixth game.…
Multi-year highs continue for Pacers-Knicks
With potentially just one game left in the series, Pacers-Knicks continues to deliver some of the largest Eastern…
Pacers-Knicks audience grows in Game 2
After an all-time classic Game 1, viewers were evidently interested in more of the same from the Pacers-Knicks…
NBA Playoffs second-most watched in 11 years entering final four
NBA playoff viewership is trailing only the elevated levels of two years ago as the highest in more…