NBA sustains Opening Week pace through second week of season
The NBA maintained its strong Opening Week pace in week two of the season. NBA games were averaging…
NBA starts rights deal with most-watched Opening Week since ’17
The new NBA media rights deal paid early dividends in the Opening Week of the season. The NBA’s…
NBA’s return to NBC hits Opening Night high
The NBA returned to NBC in a big way Tuesday night. Tuesday’s NBA Opening Night doubleheader on NBC…
The Needle: ABC’s puzzling decision to air F1 over NBA
Welcome back to “The Needle,” a new ratings-focused column on Sports Media Watch that will break down the…
Lakers-T’Wolves Game 4 among top first round games since 2002
A thriller between the Lakers and Timberwolves scored one of the largest opening round NBA playoff audiences since…