Wemby fuels NBC, routs sink ABC, Prime a mixed bag as NBA playoffs begin
If off from last year’s high, the NBA Playoffs got off to one of its better starts of…
Sans-Curry, are Warriors suddenly a ratings drag?
Long one of the league’s biggest television draws, the Warriors are not exactly moving the needle in Stephen…
Lakers-Warriors rivalry fading as a TV draw amid injuries
Not too long ago the marquee attraction in the NBA, Lakers-Warriors was the least-watched of the four NBA…
NBC’s “Sunday Night Basketball” stronger in Olympic-adjacent return
Airing adjacent to the Winter Olympics, viewership for the second edition of NBC’s “Sunday Night Basketball” improved on…
Spurs-Thunder tops NBA Christmas slate, ahead of traditional draws
The NBA may have unwrapped a changing of the guard on Christmas Day. The five-game NBA Christmas Day…
The Needle: ABC’s puzzling decision to air F1 over NBA
Welcome back to “The Needle,” a new ratings-focused column on Sports Media Watch that will break down the…
Lakers-T’Wolves Game 4 among top first round games since 2002
A thriller between the Lakers and Timberwolves scored one of the largest opening round NBA playoff audiences since…