Paze ramps up marketing with NBA Finals ad
Key insights: Paze solicited actors Elizabeth Banks and Gabrielle Union for its second national advertising campaign, which will…
SJSU Spartan Mambo Brings Salsa to the Golden State Warriors
Spartan Mambo takes the court at Chase Center SAN FRANCISCO, CA – SJSU Spartan Mambo, the salsa dance…
The NBA’s Magic City Dance Shows the Limits of Brand Control
Today’s guest columnists are professors John Cairney and Rick Burton. Sport leagues have long believed they controlled all…
Cincoro creates LA Lakers Tequila bottle
Tequila brand Cincoro has released a limited edition Los Angeles Lakers-themed bottle as part of its partnership with…
BEST PHOTOS: Earn the Right playoff video booth, NFC Championship watch party & more
Brenda Song, Macaulay Culkin, Blake Snell, Trevor Wallace, and more celebrities were spotted at SoFi Stadium during the…