NBA Finals inching up, but still at historic lows
The NBA Finals hit a series-high for a third-straight game, but there was barely any growth from Game…
The Needle, or: “How Leagues Learned to Stop Worrying and Shrug the Ratings”
Welcome back to “The Needle,” a ratings-focused column on Sports Media Watch that will break down the numbers,…
NBA Finals hits series-high in Game 4, but still trending low
The NBA Finals hit a second-straight series-high in Game 4 Friday night, but yet again was the least-watched…
NBA has least-watched Finals opener outside of COVID
The NBA got the finish it needed in Game 1 of the NBA Finals, but it was not…
NBA Finals audience is lowest since “bubble” for second-straight game
Despite a competitive game and unexpected outcome, Game 3 of the NBA Finals hit another viewership low. Wednesday’s…
NBA Finals Game 2 down from opener, lowest since “bubble”
If there was any hope that Tyrese Haliburton’s Game 1 game-winner would give the NBA Finals some much…
What does the NBA think about its television ratings?
Sports Media Watch is on-site at the 2025 NBA Finals. In Oklahoma City Thursday night, Ben Huddleston attended…
Will Thunder-Pacers draw an audience for ABC?
About 19 months ago, as Major League Baseball set out to begin a Texas Rangers-Arizona Diamondbacks World Series,…