NBA announces 2026 national TV schedule on ESPN/ABC, NBC, Prime
The NBA has revealed its national television schedule for the 2026 season, which will see an increase in…
Viewership remains at multi-year highs for NBA conference finals
The NBA conference finals continues to deliver multi-year viewership highs, both for the Thunder-Spurs main event and the…
Viewership up for round one of NBA Draft
Featuring a highly-touted rookie class, the NBA Draft scored a solid viewership bump. Tuesday’s opening round of the…
Knicks’ coronation averages 24.5 million, capping most-watched NBA Finals since 1998
The New York Knicks ended a 53-year championship drought in front of the largest NBA audience in a…
Knicks-Spurs officially most-watched Finals since ’98 through Game 4
After a second-straight night over 20 million, the Knicks-Spurs NBA Finals is now the most-watched since the end…
ABC mistakenly hypes up Knicks-Cavaliers for Eastern Conference Finals Game 1
Somebody at ABC hit the wrong button on Saturday. The Detroit Pistons defeated the Cleveland Cavaliers in Game…
NBA caps strong first round with milestone audience for Derby-fueled Sixers-Celtics
If a bit off-pace out of the gate, the first round of the NBA Playoffs quickly pulled ahead…
NBA playoff viewership rising at accelerating rate through Sunday
The new NBA media rights deal has already been a boon for the league’s playoff viewership. Through Sunday,…
Wemby fuels NBC, routs sink ABC, Prime a mixed bag as NBA playoffs begin
If off from last year’s high, the NBA Playoffs got off to one of its better starts of…
Sans-Curry, are Warriors suddenly a ratings drag?
Long one of the league’s biggest television draws, the Warriors are not exactly moving the needle in Stephen…
Lakers-Warriors rivalry fading as a TV draw amid injuries
Not too long ago the marquee attraction in the NBA, Lakers-Warriors was the least-watched of the four NBA…
NBC’s “Sunday Night Basketball” stronger in Olympic-adjacent return
Airing adjacent to the Winter Olympics, viewership for the second edition of NBC’s “Sunday Night Basketball” improved on…