NBA ad sales skyrocket $580M during first year of new media deals
The second-order effects of the NBA’s new 11-year, $76 billion media deals are coming into focus. And in…
NBA adds more broadcast TV games in second year of rights deal
The NBA continues to grow its broadcast television presence in year two of its new media rights deal.…
NBA announces 2026 national TV schedule on ESPN/ABC, NBC, Prime
The NBA has revealed its national television schedule for the 2026 season, which will see an increase in…
Viewership remains at multi-year highs for NBA conference finals
The NBA conference finals continues to deliver multi-year viewership highs, both for the Thunder-Spurs main event and the…
Viewership up for round one of NBA Draft
Featuring a highly-touted rookie class, the NBA Draft scored a solid viewership bump. Tuesday’s opening round of the…
ESPN’s Tim Bontemps reportedly in talks to join Atlanta Hawks
Longtime national NBA reporter Tim Bontemps is reportedly set to join the Atlanta Hawks’ front office and become…
ESPN NBA producer defends network’s focus on celebrities in Knicks’ win
Game Four of the NBA Finals had it all: great performances from huge stars, an historic comeback, and…
Draymond Green returning to ‘Inside the NBA’ for NBA Finals
Draymond Green certainly knows how to make his presence felt. Last month, while once again filling in for…
Jeremy Lin joins ESPN’s NBA Finals coverage
Linsanity is coming to the NBA Finals. Jeremy Lin is joining ESPN’s coverage of the Knicks-Spurs series, per…
Mike Breen reveals Kevin Harlan offered him Knicks-Pacers series
A few days before the 2025 Eastern Conference Finals, Kevin Harlan called Mike Breen and offered to give…
NBA conference finals ratings surge for ESPN in spite of sweep
Not even a four game sweep in the Eastern Conference Finals with each contest decided by double digits…
The Wemby effect? Spurs emerging as top draw in second round
The San Antonio Spurs were a ratings drag during the days of Tim Duncan, but the Victor Wembanyama…