The Needle: NBA vs. MLB Tale of the Tape, Part III
Welcome back to “The Needle,” a ratings-focused column on Sports Media Watch that will break down the numbers,…
Sans-Curry, are Warriors suddenly a ratings drag?
Long one of the league’s biggest television draws, the Warriors are not exactly moving the needle in Stephen…
Lakers-Warriors rivalry fading as a TV draw amid injuries
Not too long ago the marquee attraction in the NBA, Lakers-Warriors was the least-watched of the four NBA…
NBC’s “Sunday Night Basketball” stronger in Olympic-adjacent return
Airing adjacent to the Winter Olympics, viewership for the second edition of NBC’s “Sunday Night Basketball” improved on…
NBA All-Star Game hits high in return to NBC
In its return to broadcast television on NBC, the revamped NBA All-Star Game bounced back both on the…
Linear leads way as NBA remains up at All-Star break
NBA viewership remains up double-digits entering the All-Star break, led by its linear TV partners. NBA regular season…
Broadcast TV windows lift NBA on MLK Day
Moving from cable to broadcast, the NBA’s Martin Luther King Day games saw an expected lift over last…
Spurs-Thunder tops NBA Christmas slate, ahead of traditional draws
The NBA may have unwrapped a changing of the guard on Christmas Day. The five-game NBA Christmas Day…
NBA maintaining double-digit gains as Christmas approaches
The new NBA media rights deals is still paying dividends two months in. NBA games were averaging 1.81…
NBA Cup quarters lower in year one on Prime Video
Now exclusive to streaming for the first time, the start of the NBA Cup knockout round was no…
NBA viewership up 30% under new media rights deals
So far, so good for the NBA’s new set of media rights deals. This season, the league began…
NBA sustains Opening Week pace through second week of season
The NBA maintained its strong Opening Week pace in week two of the season. NBA games were averaging…