NBA viewership up 30% under new media rights deals
So far, so good for the NBA’s new set of media rights deals. This season, the league began…
NBA sustains Opening Week pace through second week of season
The NBA maintained its strong Opening Week pace in week two of the season. NBA games were averaging…
NBA starts rights deal with most-watched Opening Week since ’17
The new NBA media rights deal paid early dividends in the Opening Week of the season. The NBA’s…
NBA’s return to NBC hits Opening Night high
The NBA returned to NBC in a big way Tuesday night. Tuesday’s NBA Opening Night doubleheader on NBC…
NBC draws best NBA opening night audience since 2010
The NBA on NBC made its triumphant return on Tuesday night with a season opening doubleheader. And viewers…
Cup half empty or half full: Bucks-Thunder decent, but down big
The NBA Cup final was no match for last year, but still neared a season-high. Tuesday’s Bucks-Thunder NBA…
As Thunder rumbles, NBA ratings forecast clouds
For the second-straight game, the NBA Western Conference Finals delivered a four-year viewership low. Thursday’s Timberwolves-Thunder NBA Western…
Doris Burke brought up small market talk on NBA Finals broadcast
Ratings discussion is an important part of the business around any sports league, including the NBA. Granted, that’s…
Lakers $10 billion value proves NBA ratings are just fine
Yesterday, the startling news came that after more than 45 years of Buss family ownership, the Los Angeles…
NBA Finals Game 5 viewership falls short of 10 million, continues weak trend
America is voting with their remotes on this year’s NBA Finals. And so far, they’re opting out. Monday’s…
NBA Finals inching up, but still at historic lows
The NBA Finals hit a series-high for a third-straight game, but there was barely any growth from Game…
NBA blowout numbers are at historic levels
There’s been a lot of discussion about NBA ratings recently, especially around national ratings drops earlier this season.…