Broadcast TV windows lift NBA on MLK Day
Moving from cable to broadcast, the NBA’s Martin Luther King Day games saw an expected lift over last…
Spurs-Thunder tops NBA Christmas slate, ahead of traditional draws
The NBA may have unwrapped a changing of the guard on Christmas Day. The five-game NBA Christmas Day…
NBA maintaining double-digit gains as Christmas approaches
The new NBA media rights deals is still paying dividends two months in. NBA games were averaging 1.81…
NBA Cup quarters lower in year one on Prime Video
Now exclusive to streaming for the first time, the start of the NBA Cup knockout round was no…
NBA viewership up 30% under new media rights deals
So far, so good for the NBA’s new set of media rights deals. This season, the league began…
NBA sustains Opening Week pace through second week of season
The NBA maintained its strong Opening Week pace in week two of the season. NBA games were averaging…
NBA starts rights deal with most-watched Opening Week since ’17
The new NBA media rights deal paid early dividends in the Opening Week of the season. The NBA’s…
NBA’s return to NBC hits Opening Night high
The NBA returned to NBC in a big way Tuesday night. Tuesday’s NBA Opening Night doubleheader on NBC…
NBC draws best NBA opening night audience since 2010
The NBA on NBC made its triumphant return on Tuesday night with a season opening doubleheader. And viewers…
Cup half empty or half full: Bucks-Thunder decent, but down big
The NBA Cup final was no match for last year, but still neared a season-high. Tuesday’s Bucks-Thunder NBA…
As Thunder rumbles, NBA ratings forecast clouds
For the second-straight game, the NBA Western Conference Finals delivered a four-year viewership low. Thursday’s Timberwolves-Thunder NBA Western…
Doris Burke brought up small market talk on NBA Finals broadcast
Ratings discussion is an important part of the business around any sports league, including the NBA. Granted, that’s…