The Wemby effect? Spurs emerging as top draw in second round
The San Antonio Spurs were a ratings drag during the days of Tim Duncan, but the Victor Wembanyama…
Wemby fuels NBC, routs sink ABC, Prime a mixed bag as NBA playoffs begin
If off from last year’s high, the NBA Playoffs got off to one of its better starts of…
NBA Play-in viewership up thus far in streaming debut on Prime Video
Now airing exclusively on streaming service Prime Video, NBA Play-in Tournament viewership is nonetheless trending ahead of last…
NBA capitalizes on Madness matinees with strong Sunday night audience
On a day of March Madness matinees, the NBA’s new media rights deal allowed it to capitalize on…
The Needle: NBA vs. MLB Tale of the Tape, Part III
Welcome back to “The Needle,” a ratings-focused column on Sports Media Watch that will break down the numbers,…
Sans-Curry, are Warriors suddenly a ratings drag?
Long one of the league’s biggest television draws, the Warriors are not exactly moving the needle in Stephen…
Lakers-Warriors rivalry fading as a TV draw amid injuries
Not too long ago the marquee attraction in the NBA, Lakers-Warriors was the least-watched of the four NBA…
NBC’s “Sunday Night Basketball” stronger in Olympic-adjacent return
Airing adjacent to the Winter Olympics, viewership for the second edition of NBC’s “Sunday Night Basketball” improved on…
NBA All-Star Game hits high in return to NBC
In its return to broadcast television on NBC, the revamped NBA All-Star Game bounced back both on the…
Linear leads way as NBA remains up at All-Star break
NBA viewership remains up double-digits entering the All-Star break, led by its linear TV partners. NBA regular season…
Broadcast TV windows lift NBA on MLK Day
Moving from cable to broadcast, the NBA’s Martin Luther King Day games saw an expected lift over last…
Spurs-Thunder tops NBA Christmas slate, ahead of traditional draws
The NBA may have unwrapped a changing of the guard on Christmas Day. The five-game NBA Christmas Day…