NBA Finals hits series-high in Game 4, but still trending low
The NBA Finals hit a second-straight series-high in Game 4 Friday night, but yet again was the least-watched…
NBA has least-watched Finals opener outside of COVID
The NBA got the finish it needed in Game 1 of the NBA Finals, but it was not…
NBA Finals audience is lowest since “bubble” for second-straight game
Despite a competitive game and unexpected outcome, Game 3 of the NBA Finals hit another viewership low. Wednesday’s…
NBA Finals Game 1 viewership down nearly 20 percent over 2024
Viewership for Game 1 of the NBA Finals was down 19 percent over 2024, marking an expected decline…
What does the NBA think about its television ratings?
Sports Media Watch is on-site at the 2025 NBA Finals. In Oklahoma City Thursday night, Ben Huddleston attended…
Pacers-Knicks finishes strong, if down from previous Game 6
The Pacers-Knicks Eastern Conference Finals ended with a series — and season — high, if short of the…
ECF pacing at seven-year high as Knicks extend series
The NBA Eastern Conference Finals hit another seven-year high as the Knicks ensured at least a sixth game.…
Rough finish for Thunder-Timberwolves WCF
A lopsided Western Conference Finals ended on a low note Wednesday night. Wednesday’s Timberwolves-Thunder NBA Western Conference Finals…
NBA conference finals ratings stories differ dramatically
Sometimes, ratings stories are about a trend running through an entire season relative to previous years. At other…
Multi-year highs continue for Pacers-Knicks
With potentially just one game left in the series, Pacers-Knicks continues to deliver some of the largest Eastern…
Game 3 rout sinks, but WCF healthier in rare close Game 4
Viewership rebounded, if still below last year, for the only competitive game of the now-completed NBA Western Conference…
Pacers-Knicks audience grows in Game 2
After an all-time classic Game 1, viewers were evidently interested in more of the same from the Pacers-Knicks…