NBA’s ‘Tap to Watch’ function driving fans to games
Heading into the NBA season and Year 1 of new media rights pacts, the buzzword was “discoverability” in…
NBC aims to clear 3 million viewer threshold on NBA Opening Night
The NBA season tips off tonight on NBC, and the network should be looking to top an average…
NBC debuted a new spot during “Sunday Night Football” highlighting the return of its NBA coverage.
NBC Sports has rolled out a new promo spot for its return as an NBA broadcaster within tonight’s…
Viewership for the NBA Playoffs finished up 5% this year after a seven-Game NBA Finals.
CBS on Sunday drew the best Travelers Championship final round since 2021 (3.5 million viewers), as Keegan Bradley…
Viewership for the NBA Playoffs finished up 5% this year after a seven-Game NBA Finals.
CBS on Sunday drew the best Travelers Championship final round since 2021 (3.5 million viewers), as Keegan Bradley…
NBA grants national media partners ESPN, NBC, Amazon first-round playoff exclusivity beginning in 2025-26; is the NHL next?
For decades, the NBA and NHL have allowed playoff teams’ local broadcast partners to air first-round playoff games…