NBA caps strong first round with milestone audience for Derby-fueled Sixers-Celtics
If a bit off-pace out of the gate, the first round of the NBA Playoffs quickly pulled ahead…
NBA playoff viewership rising at accelerating rate through Sunday
The new NBA media rights deal has already been a boon for the league’s playoff viewership. Through Sunday,…
NBA capitalizes on Madness matinees with strong Sunday night audience
On a day of March Madness matinees, the NBA’s new media rights deal allowed it to capitalize on…
Sans-Curry, are Warriors suddenly a ratings drag?
Long one of the league’s biggest television draws, the Warriors are not exactly moving the needle in Stephen…
Lakers-Warriors rivalry fading as a TV draw amid injuries
Not too long ago the marquee attraction in the NBA, Lakers-Warriors was the least-watched of the four NBA…
NBC’s “Sunday Night Basketball” stronger in Olympic-adjacent return
Airing adjacent to the Winter Olympics, viewership for the second edition of NBC’s “Sunday Night Basketball” improved on…
Broadcast TV windows lift NBA on MLK Day
Moving from cable to broadcast, the NBA’s Martin Luther King Day games saw an expected lift over last…