Wemby fuels NBC, routs sink ABC, Prime a mixed bag as NBA playoffs begin
If off from last year’s high, the NBA Playoffs got off to one of its better starts of…
NBA capitalizes on Madness matinees with strong Sunday night audience
On a day of March Madness matinees, the NBA’s new media rights deal allowed it to capitalize on…
Lakers-Warriors rivalry fading as a TV draw amid injuries
Not too long ago the marquee attraction in the NBA, Lakers-Warriors was the least-watched of the four NBA…
Broadcast TV windows lift NBA on MLK Day
Moving from cable to broadcast, the NBA’s Martin Luther King Day games saw an expected lift over last…
Warriors-Rockets finale is top first round game on cable since ’09
The final first round NBA playoff game on TNT was the network’s most-watched in 16 years. Sunday’s Warriors-Rockets…
Lakers-T’Wolves Game 4 among top first round games since 2002
A thriller between the Lakers and Timberwolves scored one of the largest opening round NBA playoff audiences since…