Broadcast TV windows lift NBA on MLK Day
Moving from cable to broadcast, the NBA’s Martin Luther King Day games saw an expected lift over last…
Spurs-Thunder tops NBA Christmas slate, ahead of traditional draws
The NBA may have unwrapped a changing of the guard on Christmas Day. The five-game NBA Christmas Day…
NBA’s return to NBC hits Opening Night high
The NBA returned to NBC in a big way Tuesday night. Tuesday’s NBA Opening Night doubleheader on NBC…
Cup half empty or half full: Bucks-Thunder decent, but down big
The NBA Cup final was no match for last year, but still neared a season-high. Tuesday’s Bucks-Thunder NBA…
Warriors-Rockets finale is top first round game on cable since ’09
The final first round NBA playoff game on TNT was the network’s most-watched in 16 years. Sunday’s Warriors-Rockets…
Lakers-T’Wolves Game 4 among top first round games since 2002
A thriller between the Lakers and Timberwolves scored one of the largest opening round NBA playoff audiences since…