Wemby fuels NBC, routs sink ABC, Prime a mixed bag as NBA playoffs begin
If off from last year’s high, the NBA Playoffs got off to one of its better starts of…
NBA capitalizes on Madness matinees with strong Sunday night audience
On a day of March Madness matinees, the NBA’s new media rights deal allowed it to capitalize on…
Sans-Curry, are Warriors suddenly a ratings drag?
Long one of the league’s biggest television draws, the Warriors are not exactly moving the needle in Stephen…
NBC’s “Sunday Night Basketball” stronger in Olympic-adjacent return
Airing adjacent to the Winter Olympics, viewership for the second edition of NBC’s “Sunday Night Basketball” improved on…
Broadcast TV windows lift NBA on MLK Day
Moving from cable to broadcast, the NBA’s Martin Luther King Day games saw an expected lift over last…
Spurs-Thunder tops NBA Christmas slate, ahead of traditional draws
The NBA may have unwrapped a changing of the guard on Christmas Day. The five-game NBA Christmas Day…
Cup half empty or half full: Bucks-Thunder decent, but down big
The NBA Cup final was no match for last year, but still neared a season-high. Tuesday’s Bucks-Thunder NBA…
Warriors-Rockets finale is top first round game on cable since ’09
The final first round NBA playoff game on TNT was the network’s most-watched in 16 years. Sunday’s Warriors-Rockets…
Lakers-T’Wolves Game 4 among top first round games since 2002
A thriller between the Lakers and Timberwolves scored one of the largest opening round NBA playoff audiences since…