NNBA Playoffs Read More Wemby fuels NBC, routs sink ABC, Prime a mixed bag as NBA playoffs beginApril 23, 2026 If off from last year’s high, the NBA Playoffs got off to one of its better starts of…
NNew York Knicks Read More NBA capitalizes on Madness matinees with strong Sunday night audienceApril 5, 2026 On a day of March Madness matinees, the NBA’s new media rights deal allowed it to capitalize on…
OOklahoma City Thunder Read More Sans-Curry, are Warriors suddenly a ratings drag?March 12, 2026 Long one of the league’s biggest television draws, the Warriors are not exactly moving the needle in Stephen…
LLos Angeles Lakers Read More NBC’s “Sunday Night Basketball” stronger in Olympic-adjacent returnFebruary 26, 2026 Airing adjacent to the Winter Olympics, viewership for the second edition of NBC’s “Sunday Night Basketball” improved on…
BBasketball Read More Broadcast TV windows lift NBA on MLK DayJanuary 24, 2026 Moving from cable to broadcast, the NBA’s Martin Luther King Day games saw an expected lift over last…
BBasketball Read More Spurs-Thunder tops NBA Christmas slate, ahead of traditional drawsJanuary 1, 2026 The NBA may have unwrapped a changing of the guard on Christmas Day. The five-game NBA Christmas Day…
MMilwaukee Bucks Read More Cup half empty or half full: Bucks-Thunder decent, but down bigJuly 6, 2025 The NBA Cup final was no match for last year, but still neared a season-high. Tuesday’s Bucks-Thunder NBA…
GGolden State Warriors Read More Warriors-Rockets finale is top first round game on cable since ’09May 6, 2025 The final first round NBA playoff game on TNT was the network’s most-watched in 16 years. Sunday’s Warriors-Rockets…
NNBA Playoffs Read More Lakers-T’Wolves Game 4 among top first round games since 2002April 29, 2025 A thriller between the Lakers and Timberwolves scored one of the largest opening round NBA playoff audiences since…