Celtics’ Joe Mazzulla says 57-4 win over media was about more than basketball
BOSTON – One day after he and the Celtics’ coaches thrashed local media in a pickup basketball game,…
James Harden’s transparency drives new ‘Starting 5,’ which features NBA MVP, All-Stars
One of the best moments of this season’s “Starting 5” docuseries on Netflix? James Harden looking nervous while…
How the NBA has evolved into a ‘media and technology company’
Every year, the NBA likes to roll out a skit at its annual Technology Summit during All-Star Weekend.…
I developed NBA players for a decade. This new training method can help anyone
Editor’s note: This story is part of Peak, The Athletic’s desk covering leadership, personal development and performance through the lens of…
Is NCAA Tournament expansion a ‘slam dunk’? Where talks stand as March Madness begins
NEW YORK — All that stands in the way of expanding the NCAA men’s basketball tournament appears to…
NCAA’s “5-in-5” Eligibility Rule Likely Delayed, Leaving Current College Seniors in Limbo
Key Takeaways NCAA’s proposed “5-in-5” rule would allow college basketball players five seasons of eligibility in five years,…
Get your popcorn ready: WNBA’s most riveting offseason begins now
PHOENIX — A’ja Wilson’s hands were full all night. First, with buckets. She put up 31 points, including…
Celtics’ Jayson Tatum drops Jordan Brand ad narrated by Coach K
As the 2025-26 NBA season slowly draws near, the Boston Celtics organization has been preparing for the lulls…
Inside NBA on Prime, Steph and LeBron’s futures, more
A new NBA season brings numerous changes, particularly in the media landscape. When Adam Silver and the league…
Knicks, Raptors dismiss 2023 lawsuit alleging Toronto employee took proprietary team files
The New York Knicks and Toronto Raptors have dropped a lawsuit involving the alleged theft of thousands of…
Celtics’ Jayson Tatum drops Jordan Brand ad narrated by Coach K
As the 2025-26 NBA season slowly draws near, the Boston Celtics organization has been preparing for the lulls…
Hall of Famer Paul Pierce arrested on suspicion of DUI on Los Angeles highway
Peter Casey / Imagn Images Hall of Fame basketball player Paul Pierce was arrested Tuesday night on suspicion…