PPhiladelphia 76ers Read More Celtics-Sixers delivers viewership pop, continuing NBA’s strong startNovember 13, 2026 The first matchup between Jaylen Brown and Jayson Tatum delivered a viewership pop in what has been a…
BBasketball Read More Sixers-Knicks delivers banner NBA Opening Night audience for NBCOctober 23, 2026 The Knicks’ title run produced another NBA viewership milestone, as their ring night — and LeBron James’ Sixers…
NNBA Playoffs Read More Viewership remains at multi-year highs for NBA conference finalsJuly 31, 2026 The NBA conference finals continues to deliver multi-year viewership highs, both for the Thunder-Spurs main event and the…
BBasketball Read More Knicks’ coronation averages 24.5 million, capping most-watched NBA Finals since 1998June 17, 2026 The New York Knicks ended a 53-year championship drought in front of the largest NBA audience in a…
BBasketball Read More Knicks-Spurs officially most-watched Finals since ’98 through Game 4June 12, 2026 After a second-straight night over 20 million, the Knicks-Spurs NBA Finals is now the most-watched since the end…
OOklahoma City Thunder Read More Spurs-Thunder sets viewership marks for Game 7, full seriesJune 3, 2026 The highly-anticipated Spurs-Thunder NBA Western Conference Finals lived up to the billing on the court and in viewership.…
BBasketball Read More The Wemby effect? Spurs emerging as top draw in second roundMay 13, 2026 The San Antonio Spurs were a ratings drag during the days of Tim Duncan, but the Victor Wembanyama…
BBasketball Read More NBA playoff viewership rising at accelerating rate through SundayApril 30, 2026 The new NBA media rights deal has already been a boon for the league’s playoff viewership. Through Sunday,…
NNBA Playoffs Read More Wemby fuels NBC, routs sink ABC, Prime a mixed bag as NBA playoffs beginApril 23, 2026 If off from last year’s high, the NBA Playoffs got off to one of its better starts of…
OOklahoma City Thunder Read More Sans-Curry, are Warriors suddenly a ratings drag?March 12, 2026 Long one of the league’s biggest television draws, the Warriors are not exactly moving the needle in Stephen…
GGolden State Warriors Read More Lakers-Warriors rivalry fading as a TV draw amid injuriesMarch 5, 2026 Not too long ago the marquee attraction in the NBA, Lakers-Warriors was the least-watched of the four NBA…
BBasketball Read More Spurs-Thunder tops NBA Christmas slate, ahead of traditional drawsJanuary 1, 2026 The NBA may have unwrapped a changing of the guard on Christmas Day. The five-game NBA Christmas Day…