Broadcast TV windows lift NBA on MLK Day
Moving from cable to broadcast, the NBA’s Martin Luther King Day games saw an expected lift over last…
Spurs-Thunder tops NBA Christmas slate, ahead of traditional draws
The NBA may have unwrapped a changing of the guard on Christmas Day. The five-game NBA Christmas Day…
NBA Cup quarters lower in year one on Prime Video
Now exclusive to streaming for the first time, the start of the NBA Cup knockout round was no…
NBA’s return to NBC hits Opening Night high
The NBA returned to NBC in a big way Tuesday night. Tuesday’s NBA Opening Night doubleheader on NBC…
Cup half empty or half full: Bucks-Thunder decent, but down big
The NBA Cup final was no match for last year, but still neared a season-high. Tuesday’s Bucks-Thunder NBA…
As Thunder rumbles, NBA ratings forecast clouds
For the second-straight game, the NBA Western Conference Finals delivered a four-year viewership low. Thursday’s Timberwolves-Thunder NBA Western…
The Needle, or: “How Leagues Learned to Stop Worrying and Shrug the Ratings”
Welcome back to “The Needle,” a ratings-focused column on Sports Media Watch that will break down the numbers,…
NBA Finals hits series-high in Game 4, but still trending low
The NBA Finals hit a second-straight series-high in Game 4 Friday night, but yet again was the least-watched…
NBA has least-watched Finals opener outside of COVID
The NBA got the finish it needed in Game 1 of the NBA Finals, but it was not…
NBA Finals audience is lowest since “bubble” for second-straight game
Despite a competitive game and unexpected outcome, Game 3 of the NBA Finals hit another viewership low. Wednesday’s…
Rough finish for Thunder-Timberwolves WCF
A lopsided Western Conference Finals ended on a low note Wednesday night. Wednesday’s Timberwolves-Thunder NBA Western Conference Finals…
Game 3 rout sinks, but WCF healthier in rare close Game 4
Viewership rebounded, if still below last year, for the only competitive game of the now-completed NBA Western Conference…