NBA’s return to NBC hits Opening Night high
The NBA returned to NBC in a big way Tuesday night. Tuesday’s NBA Opening Night doubleheader on NBC…
Cup half empty or half full: Bucks-Thunder decent, but down big
The NBA Cup final was no match for last year, but still neared a season-high. Tuesday’s Bucks-Thunder NBA…
As Thunder rumbles, NBA ratings forecast clouds
For the second-straight game, the NBA Western Conference Finals delivered a four-year viewership low. Thursday’s Timberwolves-Thunder NBA Western…
The Needle, or: “How Leagues Learned to Stop Worrying and Shrug the Ratings”
Welcome back to “The Needle,” a ratings-focused column on Sports Media Watch that will break down the numbers,…
NBA Finals hits series-high in Game 4, but still trending low
The NBA Finals hit a second-straight series-high in Game 4 Friday night, but yet again was the least-watched…
NBA has least-watched Finals opener outside of COVID
The NBA got the finish it needed in Game 1 of the NBA Finals, but it was not…
NBA Finals audience is lowest since “bubble” for second-straight game
Despite a competitive game and unexpected outcome, Game 3 of the NBA Finals hit another viewership low. Wednesday’s…
Rough finish for Thunder-Timberwolves WCF
A lopsided Western Conference Finals ended on a low note Wednesday night. Wednesday’s Timberwolves-Thunder NBA Western Conference Finals…
Game 3 rout sinks, but WCF healthier in rare close Game 4
Viewership rebounded, if still below last year, for the only competitive game of the now-completed NBA Western Conference…
NBA Playoffs second-most watched in 11 years entering final four
NBA playoff viewership is trailing only the elevated levels of two years ago as the highest in more…
Big gains for Celtics-Knicks as NBA Playoffs continues upward trend
NBA playoff viewership continues to trend above last year, with the Celtics-Knicks series producing a pair of big…
Lakers-T’Wolves Game 4 among top first round games since 2002
A thriller between the Lakers and Timberwolves scored one of the largest opening round NBA playoff audiences since…