NBA sustains Opening Week pace through second week of season
The NBA maintained its strong Opening Week pace in week two of the season. NBA games were averaging…
NBA starts rights deal with most-watched Opening Week since ’17
The new NBA media rights deal paid early dividends in the Opening Week of the season. The NBA’s…
As Thunder rumbles, NBA ratings forecast clouds
For the second-straight game, the NBA Western Conference Finals delivered a four-year viewership low. Thursday’s Timberwolves-Thunder NBA Western…
Rough finish for Thunder-Timberwolves WCF
A lopsided Western Conference Finals ended on a low note Wednesday night. Wednesday’s Timberwolves-Thunder NBA Western Conference Finals…
Game 3 rout sinks, but WCF healthier in rare close Game 4
Viewership rebounded, if still below last year, for the only competitive game of the now-completed NBA Western Conference…
Big gains for Celtics-Knicks as NBA Playoffs continues upward trend
NBA playoff viewership continues to trend above last year, with the Celtics-Knicks series producing a pair of big…
The Needle: ABC’s puzzling decision to air F1 over NBA
Welcome back to “The Needle,” a new ratings-focused column on Sports Media Watch that will break down the…
Lakers-T’Wolves Game 4 among top first round games since 2002
A thriller between the Lakers and Timberwolves scored one of the largest opening round NBA playoff audiences since…