NBA caps strong first round with milestone audience for Derby-fueled Sixers-Celtics
If a bit off-pace out of the gate, the first round of the NBA Playoffs quickly pulled ahead…
NBA playoff viewership rising at accelerating rate through Sunday
The new NBA media rights deal has already been a boon for the league’s playoff viewership. Through Sunday,…
NBA Play-in viewership up thus far in streaming debut on Prime Video
Now airing exclusively on streaming service Prime Video, NBA Play-in Tournament viewership is nonetheless trending ahead of last…