{"id":303163,"date":"2025-09-25T16:00:10","date_gmt":"2025-09-25T16:00:10","guid":{"rendered":"https:\/\/www.rawchili.com\/nba\/303163\/"},"modified":"2025-09-25T16:00:10","modified_gmt":"2025-09-25T16:00:10","slug":"charlotte-hornets-schnall-believes-team-is-on-the-way-up-after-sponsorship-deals-key-facility-changes","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nba\/303163\/","title":{"rendered":"Charlotte Hornets\u2019 Schnall believes team is on the way up after sponsorship deals, key facility changes"},"content":{"rendered":"<p class=\"c-paragraph sections-franchises \">Hornets co-Chair Rick Schnall said team ownership feels \u201creally strongly we\u2019re on the way\u201d to being a successful franchise, pointing to \u201cgains in sponsorship sales and interest\u201d from recent additions including Belk and <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/09\/24\/hornets-ink-jersey-patch-deal-with-judi-health\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/09\/24\/hornets-ink-jersey-patch-deal-with-judi-health\/\">Judi Health<\/a>, the <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/01\/12\/charlotte-hornets-spectrum-center-renovations?hl=spectrum+center+renovations&amp;sc=0&amp;publicationSource=search\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/01\/12\/charlotte-hornets-spectrum-center-renovations?hl=spectrum+center+renovations&amp;sc=0&amp;publicationSource=search\">ongoing renovation of Spectrum Center<\/a> and the groundbreaking of <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/10\/14\/charlotte-hornets-new-performance-center\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/10\/14\/charlotte-hornets-new-performance-center\/\">a $150M training center and headquarters<\/a> scheduled to open in 2026, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. In speaking about how the team\u2019s new deal with Judi Health is a fit, Schnall pointed to the Hornets as an organization \u201cin the midst of growth,\u201d calling the revamped basketball and business sides of the organization and investments in facilities a \u201csituation that aligns with Judi Health\u2019s push to \u2018disrupt, transform and become a leader in their own space.\u2019\u201d Schnall said, \u201cIt\u2019ll represent one of our largest sponsorship relationships for the Hornets.\u201d He added, \u201cWe\u2019re in a great place as a business and a great place as a basketball team. We\u2019re emerging. We\u2019ve invested very heavily in our organization.\u201d In addition to <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/03\/05\/charlotte-hornets-hire-jeff-peterson-evp-basketball-operations\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/03\/05\/charlotte-hornets-hire-jeff-peterson-evp-basketball-operations\/\">EVP\/Basketball Operations Jeff Peterson<\/a> and coach Charles Lee, the Hornets have <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/05\/13\/charlotte-hornets-new-president-shelly-cayette-weston\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/05\/13\/charlotte-hornets-new-president-shelly-cayette-weston\/\">hired President of Business Operations Shelly Cayette-Weston<\/a> and <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/04\/15\/hornets-sports-entertainment-hiring-legends-exec-mike-behan\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/04\/15\/hornets-sports-entertainment-hiring-legends-exec-mike-behan\/\">Chief Business &amp; Revenue Officer Mike Behan<\/a>. Schnall: \u201cWe also have a lot of new people (beyond the executive team), really energized new people. \u2026 We knew that this was going to be a multi-year journey\u201d (<a href=\"https:\/\/www.bizjournals.com\/charlotte\/news\/2025\/09\/25\/charlotte-hornets-nba-rick-schnall-gabe-plotkin.html\" target=\"_blank\" rel=\"nofollow noopener\">CHARLOTTE BUSINESS JOURNAL, 9\/25<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"Hornets co-Chair Rick Schnall said team ownership feels \u201creally strongly we\u2019re on the way\u201d to being a successful&hellip;\n","protected":false},"author":2,"featured_media":303164,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3777],"tags":[7,684,473,3878,1752,685,6],"class_list":{"0":"post-303163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-charlotte-hornets","8":"tag-basketball","9":"tag-charlotte","10":"tag-charlotte-hornets","11":"tag-charlottehornets","12":"tag-deals","13":"tag-hornets","14":"tag-nba"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/115265773679746261","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/303163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=303163"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/303163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/303164"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=303163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=303163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=303163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}