The Mavericks have aligned with CAA Sports to pursue the naming rights and founding partner deals for their future arena, an early and exclusive arrangement that team CEO Rick Welts said was \u201cpriority No. 1\u201d and the likely result of strong relationships from two previous Bay Area projects.<\/p>\n
When current Mavs President Ethan Casson<\/a> was CRO of the 49ers, CAA Sports handled the naming rights for Levi\u2019s Stadium<\/a>, and, when Welts was president & COO of the Warriors, CAA did the same for Chase Center<\/a>. That ultimately laid the groundwork for this agreement — negotiated in-house — to pursue high-end packages for the Mavs venue<\/a> when it is scheduled to open in 2031.<\/p>\n \u201cI am proud that they chose us because they have their pick of projects and they only take what they consider to be the most prestigious, potentially most successful [ones] in the world,\u201d Welts said. \u201cLook at their list: They went from Levi\u2019s to Chase to Intuit and now to the Mavericks in terms of NBA and they really have the choice of who they work with because a lot of teams seek their services.<\/p>\n \u201cI think we have that super advantage here in the relationships that they have with Ethan and with me and … they\u2019ve done some work for [Mavs owner] Patrick Dumont\u2019s Sands Corporation, too. So we had a familiarity with them and a comfort level with them. This is unusual to announce this 1770850887. We\u2019re talking about a building that doesn\u2019t open until 2031.\u201d<\/p>\n Considering CAA generally collaborates with one team per league at a time, Welts said they will be the only NBA franchise tied to the agency for the next five-and-a-half-years, or until the new arena opens. <\/p>\n \u201cIt\u2019s unusual to be able to consummate a deal like this, but it was super important to us that we have them and we have them exclusively devoted to the NBA during the next ramp-up period to our building,\u201d Welts said. \u201cI think you\u2019re going to see us getting out in the marketplace earlier than has ever been done in these things before. And I wouldn\u2019t be surprised if we\u2019re announcing deals within the next year.\u201d<\/p>\n As was the case with the 49ers and Warriors, the Mavs and CAA will meet and be in strategic alliance throughout.<\/p>\n \u201cCAA just expands the aperture of possibilities in terms of who we can touch,\u201d Welts said. \u201cAn example of that when I was at Golden State was no one in the United States had ever heard of Rakuten [the Japanese e-commerce and tech company]. And that was a CAA introduction that developed into the amazing program that\u2019s still ongoing.\u201d<\/p>\n The new Mavs venue is projected to include a 50-acre mixed-use district with hotels presumably to be developed and designed by Dumont\u2019s Sands Corporation, alongside restaurants and retail. Potential sites, still yet to be decided, are reportedly downtown Dallas or in North Dallas at Preston Road and I-635.<\/p>\n \u201cOur goal is that when people walk into that arena in 2031 for the first time, their reaction is these people really get Dallas,\u201d Welts said. \u201cSo while we love a lot about Chase Center, this is going to be very different from that. And I think the thing that\u2019s going to be exciting for partners is bringing the Sands hospitality experience to an NBA environment.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The Mavericks have aligned with CAA Sports to pursue the naming rights and founding partner deals for their…\n","protected":false},"author":2,"featured_media":597660,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3793],"tags":[7,8518,686,149,4057,166,6],"class_list":{"0":"post-597659","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dallas-mavericks","8":"tag-basketball","9":"tag-caa-sports","10":"tag-dallas","11":"tag-dallas-mavericks","12":"tag-dallasmavericks","13":"tag-mavericks","14":"tag-nba"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/116054490233458774","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/597659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=597659"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/597659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/597660"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=597659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=597659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=597659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}