\n\t\t\t\t\t\tMaison Par, an independent golf-lifestyle label based out of Monterey, received an unexpected cultural co-sign this week. Golden State Warriors star Stephen Curry was seen wearing one of the brand’s hats Monday night against the Memphis Grizzlies.Curry arrived at the arena in a white Nike hat and by tipoff, was seated courtside wearing Maison Par’s white rope cap embroidered with the phrase \u201cBe An Athlete.\u201dAccording to the company, the moment drove an immediate surge of traffic and sales to their website as fans identified the brand’s rope cap.The brand was founded by Tyler Kofman, inspired by his time living in France and his hometown of Monterey, California. As the company explains, \u201cMaison\u201d means house in French and \u201cPar\u201d is the basis of golf. Together, it represents “the house that par built.”\u201cI\u2019ve been a Warriors fan my whole life. Steph has been my favorite player since the day he was drafted,\u201d founder Tyler Kofman said. \u201cThe fact that he showed up in Nike and then chose to sit courtside in Maison Par is something I\u2019ll never forget.”\n\t\t\t\t\t<\/p>\n
Maison Par, an independent golf-lifestyle label based out of Monterey, received an unexpected cultural co-sign this week.<\/p>\n
Golden State Warriors star Stephen Curry was seen wearing one of the brand’s hats<\/a> Monday night against the Memphis Grizzlies. According to the company, the moment drove an immediate surge of traffic and sales to their website<\/a> as fans identified the brand’s rope cap.<\/p>\n
Curry arrived at the arena in a white Nike hat and by tipoff, was seated courtside wearing Maison Par’s white rope cap embroidered with the phrase \u201cBe An Athlete.\u201d<\/p>\n