In this episode of Adspeak by ADWEEK, host Will Lee sits down with Tony Ressler, co-founder and executive chairman of Ares Management Corporation, and Chris \u201cLudacris\u201d Bridges, a Grammy-winning artist, entrepreneur, and philanthropist, for a fast-moving conversation on culture, community, and the business mechanics behind Atlanta\u2019s rise.<\/p>\n
What you\u2019ll learn:<\/p>\n
How to identify and leverage your city\u2019s unique creative assets Why diversification across entertainment, tech, and philanthropy protects long-term brand value How to transform real estate into a brand catalyst The strategic importance of non-core revenue streams in sports venues Why community investment and brand building are inseparable business strategies <\/p>\n
Ludacris is a cultural innovator with over 25 years of industry experience spanning music, film, and technology. Known for defining Atlanta\u2019s cultural landscape through his influence on hip-hop, film production, and emerging trends, Ludacris has successfully diversified his portfolio into philanthropy, brand partnerships, and tech startups focused on the next generation.<\/p>\n
In addition to his role at Ares Management, Tony Ressler is the principal owner of the Atlanta Hawks, a prominent sports executive and real estate developer driving transformative urban development across the Southeast. With expertise in sports franchise management, community investment, and large-scale real estate projects, Ressler has spearheaded initiatives including the revitalization of downtown Atlanta and the expansion of youth education and opportunity programs throughout the region.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"In this episode of Adspeak by ADWEEK, host Will Lee sits down with Tony Ressler, co-founder and executive…\n","protected":false},"author":2,"featured_media":608250,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3776],"tags":[80912,80913,676,208,3874,7,80914,677,6,14830],"class_list":{"0":"post-608249","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atlanta-hawks","8":"tag-adspeak","9":"tag-adweek-podcasts","10":"tag-atlanta","11":"tag-atlanta-hawks","12":"tag-atlantahawks","13":"tag-basketball","14":"tag-creativity-x-culture","15":"tag-hawks","16":"tag-nba","17":"tag-sports-marketing-news"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/116086793394585039","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/608249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=608249"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/608249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/608250"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=608249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=608249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=608249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}