{"id":626771,"date":"2026-02-26T20:57:14","date_gmt":"2026-02-26T20:57:14","guid":{"rendered":"https:\/\/www.rawchili.com\/nba\/626771\/"},"modified":"2026-02-26T20:57:14","modified_gmt":"2026-02-26T20:57:14","slug":"unc-mens-basketball-is-not-ncs-highest-grossing-college-sports-team","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nba\/626771\/","title":{"rendered":"UNC men’s basketball is not NC’s highest-grossing college sports team"},"content":{"rendered":"

North Carolina is one of the country’s top states for collegiate sports. With plenty of successful programs, such as the UNC men’s basketball team<\/a>, there’s a reason why Chapel Hill is a destination.<\/p>\n

The Tar Heels’ football program<\/a>, despite its large lack of success, still generates plenty of revenue. With the NIL world and transfer portal taking over, expect that number to further increase this fall.<\/p>\n

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In the College Raptor rankings<\/a> North Carolina men’s basketball (22-6, 10-5 ACC) and football are two of the Tar Heel State’s Top 10, highest revenue-generating collegiate programs.<\/p>\n

Shockingly, UNC men’s basketball is not the state’s highest-grossing program, sitting fifth at $33.4 million in annual revenue. North Carolina basketball trails NC State football ($77.9 million), Duke<\/a> football ($68.3 million), Tar Heel football ($66.8 million) and Duke basketball ($50.2 million).<\/p>\n

In hopes of having a much-improved basketball roster this season, Hubert Davis landed superstar Caleb Wilson<\/a> as the crown jewel of UNC’s 2025 recruiting class. Davis also secured commitments from the likes of Henri Veesaar and Jarin Stevenson<\/a>, both of whom are having a major impact on North Carolina’s current success.<\/p>\n

The Tar Heels spent a hefty sum to land Bill Belichick<\/a> as their head football coach, guaranteeing him $30 million annually through 2027. UNC greatly disappointed to a 4-8 record in 2025 \u2013 and if result don’t improve this fall, Belichick’s time in Chapel Hill may be cut short.<\/p>\n

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If you previously attended a North Carolina men’s basketball game this season, or any point in the past few years, you know it’s a great atmosphere. Kenan Stadium is the place to be on a fall Saturday, with a historic stadium nestled amongst the bright, green trees.<\/p>\n

Follow us\u00a0@TarHeelsWire<\/a>\u00a0on X (formerly Twitter) and like our page on\u00a0Facebook<\/a>\u00a0to follow ongoing coverage of North Carolina Tar Heels<\/a> news, notes and opinions.<\/p>\n

This article originally appeared on Tar Heels Wire: UNC men’s basketball annual revenue behind football, four others in NC<\/a><\/p>\n