{"id":631915,"date":"2026-03-01T07:54:34","date_gmt":"2026-03-01T07:54:34","guid":{"rendered":"https:\/\/www.rawchili.com\/nba\/631915\/"},"modified":"2026-03-01T07:54:34","modified_gmt":"2026-03-01T07:54:34","slug":"hawks-selling-magic-city-inspired-hoodies-after-viral-announcement","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nba\/631915\/","title":{"rendered":"Hawks selling Magic City inspired hoodies after viral announcement"},"content":{"rendered":"

Hawks selling Magic City inspired hoodies after viral announcement<\/a> appeared first on ClutchPoints<\/a>. Add ClutchPoints as a Preferred Source by clicking here<\/a>.<\/p>\n

The Atlanta Hawks<\/a> have officially begun selling their Magic City-inspired merchandise following a viral announcement that drew national attention earlier this week.<\/p>\n

Advertisement<\/p>\n

After unveiling a surprise collaboration with Magic City<\/a> on Thursday, the Hawks listed their \u201cForever 404 Magic City Peachtree Hoodie\u201d for sale on the team\u2019s official website. The hoodie is priced at $125 and is currently available<\/a> for pre-order, with two days remaining in the pre-sale window. The organization has also placed a limit of two hoodies per order.<\/p>\n

The partnership announcement introduced \u201cMagic City Night,\u201d a themed promotion tied to Atlanta\u2019s March 16 home matchup against the Orlando Magic. The social media reveal quickly circulated online and led to a significant spike in ticket demand<\/a>, with reports indicating average list prices surged shortly after the news broke.<\/p>\n

Former Hawks guard Lou Williams publicly voiced his support<\/a> for the collaboration Friday during an appearance on FanDuel\u2019s Run It Back. Williams, widely known by his nickname \u201cLemon Pepper Lou,\u201d praised the franchise for embracing Atlanta culture and expressed approval of the partnership. His comments followed Thursday\u2019s official announcement and came as merchandise interest intensified heading into the weekend pre-sale.<\/p>\n

Hawks-Magic City collaboration fuels merchandise surge<\/p>\n

The collaboration has positioned the Hawks at the center of a broader cultural conversation, blending basketball and one of Atlanta\u2019s most recognizable nightlife institutions. The co-branded hoodie features Magic City\u2019s name across the chest alongside the Hawks\u2019 logo, aligning with the team\u2019s \u201cForever 404\u201d branding tied to the city\u2019s area code.<\/p>\n

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On the court, Atlanta (30-31) sits ninth in the Eastern Conference standings. The Hawks secured their third consecutive victory Thursday with a 126-96 win over the Washington Wizards and will host the Portland Trail Blazers (29-31) on Sunday at 6 p.m. ET.<\/p>\n

With merchandise now available for purchase and ticket demand rising, the Hawks\u2019 collaboration continues to generate momentum beyond social media. The pre-sale launch Saturday marks the latest step in a rollout that has extended from Thursday\u2019s announcement to Friday\u2019s player support and into the weekend\u2019s merchandise push, as Atlanta prepares for its upcoming home stretch.<\/p>\n

Related: Hawks see massive spike in ticket prices after Magic City Night announcement<\/a><\/p>\n

Related: What Lou Williams said about Hawks\u2019 surprising Magic City partnership<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Hawks selling Magic City inspired hoodies after viral announcement appeared first on ClutchPoints. Add ClutchPoints as a Preferred…\n","protected":false},"author":2,"featured_media":631916,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3779],"tags":[7316,208,7,4851,48,20953,82821,15608,6,47,76,3883,471,5291,468],"class_list":{"0":"post-631915","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-orlando-magic","8":"tag-announcement","9":"tag-atlanta-hawks","10":"tag-basketball","11":"tag-lou-williams","12":"tag-magic","13":"tag-magic-city","14":"tag-magic-city-peachtree-hoodie","15":"tag-merchandise","16":"tag-nba","17":"tag-orlando","18":"tag-orlando-magic","19":"tag-orlandomagic","20":"tag-portland-trail-blazers","21":"tag-the-hawks","22":"tag-washington-wizards"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/116152845456888296","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/631915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=631915"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/631915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/631916"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=631915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=631915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=631915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}