The NCAA Tournament had its best first week on record, averaging 10.1 million viewers through the second round across CBS, TBS, TNT and truTV.<\/p>\n
Tournament viewership is up 7% from last year, according to Nielsen. CBS and TNT began showing all of the games in 2011 after CBS had done early rounds in regional windows from 1991 through 2010.<\/p>\n
The first round on Thursday and Friday averaged 9.5 million viewers \u2014 a 9% increase \u2014 while the second round on Saturday and Sunday averaged 11 million. That is the most-viewed second round since 1993 and a 7% jump from last year.<\/p>\n
Sunday’s early prime-time window, featuring St. John’s-Kansas on CBS, Iowa-Florida on TBS and Virginia-Tennessee on TNT, averaged 19.7 million, making it the most-watched window in tournament history for the first week.<\/p>\n","protected":false},"excerpt":{"rendered":"The NCAA Tournament had its best first week on record, averaging 10.1 million viewers through the second round…\n","protected":false},"author":2,"featured_media":677430,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3723],"tags":[7,3025,319,217,231,772,1544,2148],"class_list":["post-677429","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ncaa-basketball","tag-basketball","tag-business","tag-college","tag-college-basketball","tag-ncaa","tag-ncaa-basketball","tag-ncaab","tag-wires-bot"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/116287116943106809","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/677429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=677429"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/677429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/677430"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=677429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=677429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=677429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}