{"id":685347,"date":"2026-03-29T03:42:19","date_gmt":"2026-03-29T03:42:19","guid":{"rendered":"https:\/\/www.rawchili.com\/nba\/685347\/"},"modified":"2026-03-29T03:42:19","modified_gmt":"2026-03-29T03:42:19","slug":"spurs-legend-george-gervin-challenging-bears-quarterback-caleb-williams-over-iceman-trademark","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nba\/685347\/","title":{"rendered":"Spurs legend George Gervin challenging Bears\u2019 quarterback Caleb Williams over \u2018Iceman\u2019 trademark"},"content":{"rendered":"<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">SAN ANTONIO \u2013 A cold war is brewing over the \u201cIceman\u201d trademark in the sports world.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Former San Antonio Spur <a href=\"https:\/\/www.ksat.com\/topic\/George_Gervin\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.ksat.com\/topic\/George_Gervin\/\">George Gervin<\/a> filed applications to trademark the nickname \u201cIceman\u201d last week after Chicago Bears quarterback Caleb Williams filed similar applications with the U.S. Patent and Trademark Office.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Gervin <a href=\"https:\/\/www.espn.com\/nfl\/story\/_\/id\/48317467\/gervin-irked-bears-williams-filed-trademark-iceman\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.espn.com\/nfl\/story\/_\/id\/48317467\/gervin-irked-bears-williams-filed-trademark-iceman\">told ESPN<\/a> that he was \u201ccaught off guard\u201d when he learned Williams attempted to trademark the nickname on March 16.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cI\u2019ve been the Iceman for 40-something years,\u201d Gervin told ESPN. \u201cI never thought anybody would try to trademark it. He kind of knocked me out the box.\u201d<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">William\u2019s applications seek to trademark \u2018Iceman\u2019 for use on athletic sporting goods and equipment, water bottles, T-shirts, sweatshirts, jerseys, hats, eyewear, downloadable posters and digital trading cards.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Gervin filed his own trademark applications on March 20, arguing he has used the name since 1980.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">The Spurs threw their support behind Gervin on Thursday, posting an image of him on a throne of ice, writing, \u201cthere\u2019s only one Iceman.\u201d<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Read more recent <a href=\"https:\/\/www.ksat.com\/topic\/Spurs\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.ksat.com\/topic\/Spurs\/\">Spurs<\/a> coverage on KSAT:<\/p>\n<p>Copyright 2026 by KSAT &#8211; All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"SAN ANTONIO \u2013 A cold war is brewing over the \u201cIceman\u201d trademark in the sports world. Former San&hellip;\n","protected":false},"author":2,"featured_media":685348,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3797],"tags":[7,17444,2586,6537,6,9,969,474,4075,4074,534],"class_list":["post-685347","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-antonio-spurs","tag-basketball","tag-bears","tag-george-gervin","tag-ksat-sports-now","tag-nba","tag-nfl","tag-san-antonio","tag-san-antonio-spurs","tag-sanantonio","tag-sanantoniospurs","tag-spurs"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nba\/116310399047114548","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/685347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/comments?post=685347"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/posts\/685347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media\/685348"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/media?parent=685347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/categories?post=685347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nba\/wp-json\/wp\/v2\/tags?post=685347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}